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product sector

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1 ♦ product

♦ product /ˈprɒdʌkt/
n.

1 (econ.) prodotto; manufatto; articolo: the products of industry, i prodotti dell'industria; (ind.) secondary product, prodotto secondario; unfinished product, prodotto non finito; semilavorato; to launch a product, lanciare un prodotto

2 (chim., mat.) prodotto

3 (fig.) prodotto; frutto; risultato: the product of my labours, il frutto delle mie fatiche

4 (pl.) ( banca) prodotti; numeri

● (ind.) product design, progettazione □ (econ., market.) product differentiation, differenziazione del prodotto □ (ind.) product diversification, diversificazione produttiva □ (org. az.) product manager, product manager □ (mat.) product notation, produttoria □ (econ.) product sector, settore economico; settore merceologico.

English-Italian dictionary > ♦ product
2 Product\ and\ Service\ Development\ Sector

сектор развития оборудования и услуг (Siemens)

Англо-русский cловарь терминов и сокращений по мобильной радиосвязи стандарта GSM > Product\ and\ Service\ Development\ Sector
3 economic sector
1. экономический сектор
экономический сектор
—
[ http://www.eionet.europa.eu/gemet/alphabetic?langcode=en]

EN

economic sector
A part of a country's or region's commercial, industrial and financial activity, delimited either by public, corporate and private organization of expenditures or by agriculture, manufacturing and service product types. (Source: ODE)
[http://www.eionet.europa.eu/gemet/alphabetic?langcode=en]

Тематики
- охрана окружающей среды
EN
- economic sector
DE
- Wirtschaftssektor
FR
- secteur économique
Англо-русский словарь нормативно-технической терминологии > economic sector
4 direct product profitability

Fin

used primarily within the retail sector, DPP involves the attribution of costs other than the purchase price (for example, distribution, warehousing, retailing) to each product line. Thus a net profit, as opposed to a gross profit, can be identified for each product. The cost attribution process uses a variety of measures (for example, warehousing space or transport time) to reflect the resource consumption of individual products.

Abbr. DPP

The ultimate business dictionary > direct product profitability
5 one-sector model
1. однопродуктовая модель народного хозяйства
однопродуктовая модель народного хозяйства
Экономико-математическая модель, в которой хозяйство рассматривается как производство одного продукта, часть которого идет на потребление, часть — на увеличение основных и оборотных фондов. Исследование подобной крайне упрощенной модели позволяет все же изучать наиболее общие закономерности развития экономики (тем более, что и в реальности такой единственный «продукт» существует — это деньги). Ей противопоставляется многосекторная (или многоотраслевая) модель, в которой хозяйство делится на несколько секторов (например, государственный и кооперативный) или отраслей и изучается их взаимодействие, обмен ресурсами и продуктами между ними. Наряду с указанным термином применяются в том же смысле: односекторная модель, одноотраслевая модель.
[ http://slovar-lopatnikov.ru/]

Тематики
- экономика
EN
- single-product model
- one-sector model
Англо-русский словарь нормативно-технической терминологии > one-sector model
6 single-product model
1. однопродуктовая модель народного хозяйства
однопродуктовая модель народного хозяйства
Экономико-математическая модель, в которой хозяйство рассматривается как производство одного продукта, часть которого идет на потребление, часть — на увеличение основных и оборотных фондов. Исследование подобной крайне упрощенной модели позволяет все же изучать наиболее общие закономерности развития экономики (тем более, что и в реальности такой единственный «продукт» существует — это деньги). Ей противопоставляется многосекторная (или многоотраслевая) модель, в которой хозяйство делится на несколько секторов (например, государственный и кооперативный) или отраслей и изучается их взаимодействие, обмен ресурсами и продуктами между ними. Наряду с указанным термином применяются в том же смысле: односекторная модель, одноотраслевая модель.
[ http://slovar-lopatnikov.ru/]

Тематики
- экономика
EN
- single-product model
- one-sector model
Англо-русский словарь нормативно-технической терминологии > single-product model
7 market

1. сущ.
1) эк. рынок; базар (специальное место, где осуществляется торговля)

COMBS:

market square — рыночная площадь

It is cheaper to buy vegetables from the market than from a shop. — Овощи дешевле покупать на рынке, чем в магазине.

ATTRIBUTES: street, roadside 2., open-air 2. а), public 1. 4) а)

Syn:

marketplace 1), bazaar 1)

See:

street market 2), roadside market, open-air market, public market 1)

2) эк. рынок (совокупность продавцов и покупателей какого-л. товара)

to place [to put\] goods on the market, to bring goods to market — предлагать товар к продаже

In 1930 the first home laundry machine and refrigerator were put on the market. — В 1930 г. на рынке появилась первая бытовая стиральная машина и холодильник.

ATTRIBUTES [product\]: product 1) б), financial 2) б), service 1. 2) а), political 1. 1) а)

ATTRIBUTES [structure\]: actual 1. 1), auction 1. 1), call 1. 1), n6б, captive 1. 1), n4, classical 1. 3), concentrated 1. 1) а), continuous 1. 1) а), first 2. 3) а), forward 1. 1), n4, fourth, imperfect 1. 1), б, inside 2. 1) а), intermediate 2. 2) а), inverted 1. 3), monopolistic, oligopolistic, one-sided 1. 3), one-way 2. 4) а), open outcry, outcry, over-the-counter 2. 1) а), over-the-telephone, parallel 2. 1) а), perfect 1. 1), n2б, pitching, physical 2. 1) а), public 1. 1), n4, pure 1. 1) а), retail 2. 1) а), screen-based, second 1. 1), n2, sideways 2. 6) а), spot 2. 1) а), third 2. 3) а), wholesale 2. 1) а)

ATTRIBUTES [legality\]: administered 1), bear 1. 2), black 1. 3) а), blocked 1. 2) а), controlled, democratic 1), formal 1. 1) а), free 1. 1) а), informal 1), б, illicit, kerb, organized 1), в, overt 1. 2) а), regulated, rigged 1. 2) а)

See:

CHILD [product\]: product market, financial market, services market, political market, pollution permit market, related markets CHILD [structure\]: actual market 2), 3), aftermarket 1), auction market, call market, carrying market, cash market, 1), 1), continuous market, double auction market, double-auction market, first market, forward market, fourth market, imperfect market, inside market 2), inter-dealer market, intermediate market, inverted market, monopolistic market, non-exchange market, off-board market, oligopolistic market, one-sided market, one-way market, open outcry market, OTC market, outcry market, 2), over-the-counter market, over-the-counter securities market, over-the-telephone market, parallel market, perfect market, physical market, public market 2), pure market, retail market, screen-based market, second market, spot market, street market 1), third market, upstairs market 2), wholesale market CHILD [legality\]: administered market, bear market 2), black market 1) а), blocked market, closed market, controlled market, formal market, free market, free and open market, informal market, grey market 1) а), illicit market, kerb market, organized market, price-making market, regulated market 1) а), rigged market, self-regulated market, access to market, market access, market disruption, inside market 1), 1), market-determined price

3)

а) эк. спрос; объем спроса, размер рынка (наличие желающих купить товар; часто используется как характеристика определенной территории)

COMBS:

a good market for used cars — хороший спрос на подержанные автомобили

there's no market for these goods — на эти товары нет спроса

The European market for this product is estimated at $10 billions during next 5 years. — По оценкам, объем европейского рынка этого продукта будет равен 10 млрд долл. в течение ближайших пяти лет.

ATTRIBUTES: actual 1. 1), assured 1. 2), brisk 1. 1), business 1. 4) а), commercial 1. 1), consumer 1. 1), consumers, customer 1. 1), dealer 1. 1), б, enterprise 1. 2) а), government 1. 7) а), heavy user, industrial 1. 1), а, institutional 1. 1), а, manufacturing 2. 1) а), organizational, personal 1. 2) а), potential, producer 1. 1), professional 1. 1), promising, ready 1. 1), reseller, trade 1. 2), world 2. 1) а)

See:

actual market 1), assured market, brisk market, business market, commercial market, consumer market, consumers market, consumers' market, customer market, dealer market, enterprise market, government market, heavy-user market, industrial market, institutional market, large-volume market, manufacturing market, organizational market, personal market 1), potential market 1) б), producer market, professional market, promising market, ready market, reseller market, trade market, world market 2) б)

б) эк. потребители

ATTRIBUTES: brand-loyal, control 3. 1), conventional 3. 2), core 2. 2), exploratory, intended, main 1. 1), mass 3. 1), personal 3. 2), potential, primary 2. 2), n2, principal 2. 2), n1, prospective, target 3. 1), test 3. 1), traditional

Syn:

market audience

See:

brand-loyal market, control market, conventional market, core market, exploratory market, intended market, main market 2), personal market 2), potential market 2) а), primary market 2), principal market 1) а), prospective market, target market, test market, traditional market, market acceptance, market attrition

в) марк. рынок сбыта ( географический район)

to open up a new market — открывать новый рынок

ATTRIBUTES: colonial, domestic 2) а), export 3. 2) а), external 1. 2) а), foreign 1. 1) а), global 1. 1) а), home 2. 2) а), internal 1. 2) а), international 1. 1) а), dispersed, distant 1. 1) а), local 1. 1) а), national 1. 1) а), nation-wide, nationwide, overseas 1. 2) а), regional, scattered 1. 1) а), world 2. 1) а), world-wide

Syn:

market area, geographic market, geographical market

See:

colonial market, domestic market 1), export market, external market 1), foreign market 1), global market, home market, internal market 1), 2), international market, dispersed market, distant market, local market, national market, nation-wide market, overseas market, regional market, scattered market, world market 1), worldwide market, new-to-market, old-to-market

г) марк. = market segment

ATTRIBUTES:

youth market — молодежный сегмент рынка

ATTRIBUTES: concentrated 1) а), craft 1. 1) а), demographic, downscale 1. 2) а), heterogeneous, homogeneous, high-income, low-end, metro, metropolitan, middle-aged, middle-class, mid-range, military, rural, specialized, specialty, silver 2. 3) а), upscale 1. 2) а), youth 2. 4) а)

See:

black market 2), 2), craft market, demographic market, downmarket, down-market, downscale market, heterogeneous market, homogeneous market, high-income market, low-end market, lower end of the market, middle-aged market, middle-class market, mid-range market, military market 2) б), specialized market, specialty market, silver market 1) б), upscale market, youth market

4) эк. конъюнктура, уровень цен, состояние рынка (состояние рынка в значении 2, с точки зрения активности продавцов и покупателей и соответствующей динамики изменения цен)

the market is dull — вялый рынок

ATTRIBUTES: active 1. 3), advancing, bid 1. 3), bear 1. 2), barren 1. 3), broad 1. 1), bull 1. 2), close II 2. 3) в), competitive II 2. 2) а), complete 1. 2), confident II 2. 1) а), congested, contango, contestable, crossed II 2. 2) а), crowded II 2. 1) а), а, dead 1. 2), declining, deep II 2. 2) а), depressed II 2. 2) а), б, differentiated, dull II 2. 1) а), efficient II 2. 1) а), б, emerging, established II 2. 1) а), expanding, falling, fast II 1. 2) а), fertile II 2. 1) а), firm I 1. 1) а), flat I 2. 4) а), graveyard, growing 1. 1), growth II 2. 1) а), heavy II 2. 1) а), inactive II 2. 2) а), increasing, jumpy II 2. 1) а), б, languid II 2. 2) а), limited II 2. 1) а), liquid I 2. 6) а), locked II 2. 2) а), lucrative, mature 1. 2), narrow 1. 1), nervous I 2. 5) б), normal I 1. 5) б), offered, overstocked II 2. 1) а), а, pegged I 1. 3) б), present I 2. 2) б), price-sensitive, productive I 1. 3) б), profitable II 2. 1) а), protected, recession-hit, restricted II 2. 1) а), restrictive II 2. 1) а), rising, sagging I 2. 2) б), saturated I 1. 3) б), seller II 2. 1) а), а, selective I 2. 5) б), sensitive I 2. 4) б), short 1. 1), shrinking, slack I 2. 2) б), sluggish II 2. 2) а), soft I 2. 4) б), sold-out, stable I 2. 1) б), stagnant II 2. 1) а), static I 2. 2) б), steady 1. 1), stiff 1. 1), б, strong II 2. 2) а), technically strong, technically weak, tight I 2. 4) б), wide II 2. 1) а)

See:

active market, advancing market, bid market, bear market 1), Big Emerging Markets, broad market, bull market, buyers' market, close market, competitive market, complete market, contango market, contestable market, crossed market, crowded market, dead market, declining market, deep market, depressed market, differentiated market, dull market, efficient market, emerging market, established market, expanding market, fast market, fertile market, firm market, flat market, growing market, inactive market, jumpy market, languid market, lemons market, limited market, liquid market, locked market, lucrative market, market of lemons, mature market, narrow market, normal market, offered market, overstocked market, pegged market, present market, price-sensitive market, productive market, profitable market, protected market, recession-hit market, restricted market, restrictive market, rising market, sagging market, saturated market, sellers market, seller's market, sellers' market, selective market, sensitive market, short market, shrinking market, slack market, sluggish market, soft market, sold-out market, stable market, stagnant market, static market, steady market, stiff market, strong market, technically strong market, technically weak market, tight market, wide market

5) эк., амер. розничный магазин (обычно специализированный, напр., мясной, рыбный)

fish market — рыбный магазин

meet market — мясной магазин

6) эк., пол. рынок (принцип устройства экономической системы, предусматривающий свободное формирование цен под воздействием спроса и предложения)

transition from plan to market — переход от плана к рынку

See:

market economy, regulated market 2), black market 1) б) Market-Oriented Sector-Selective

7) межд. эк. рынок (экономический союз нескольких стран, в основе которого лежит создание единого торгового пространства для товаров, услуг и факторов производства)

ATTRIBUTES: common 1) а), single 2) а)

See:

common market, single market, Andean Common Market, Arab Common Market, Central American Common Market, Central American Common Market, common market, Common Market for Eastern and Southern Africa
2. гл.
1) эк. продавать, реализовывать, распространять

to manufacture and market a product — производить и продавать продукт

to receive approval from X agency to market the product — получить разрешение от органа Х на распространение продукта

to market the product in an alternative channel — распространять продукт через альтернативный канал

to market the product overseas — продавать продукт за рубежом

2) марк. осуществлять маркетинг, позиционировать, продвигать

to market an organization — рекламировать организацию

E-mail is recognized as the easiest and cheapest way to market your organization, your programs, and your issues. — Электронная почта считается самым легким и недорогим способом продвижения [рекламирования\] вашей организации, ваших программ и вашей работы.

See:

marketer
3. прил.
1) эк. рыночный

а) ( соответствующий рыночным принципам)

Ant:

market age, market animal, market livestock, market output, market place, market quality 1), market services, market stall, market weight 1)

See:

market activity 1), market behaviour 2), market capitalism, 1), market competition, market conduct, market discipline, market economy, market exchange, market fundamentalism, market ideology, market mechanism, market mode of coordination, market order of worth, market political culture, market sector 3), market socialism, market system, market transaction

б) ( характерный для данного рынка или действующий на данном рынке)

See:

market absorption, market acceptance, market activity 2), market appraisal, market area, market attractiveness, market attrition, market audience, market basket, market behaviour 1), market breadth, market break, market breakdown, market cap, market capacity, market capitalization, market challenger, 2), market clearance 2), market clearing, market communications, market composition, market concentration, market condition, market conditions 2), market coverage, market decline, market definition, market demand, market depth, market disequilibrium, market dominance, market dynamics, market equilibrium, market expectation, market expectations, market failure, market focus, market follower, market form, market glut, market grade, 1), market growth, market homogeneity, market interest rate, market intermediary, market jitters, market leader, market leadership, market level 2), market maker, market making, market needs, market nicher, market organization, market out, market participant, market partnership, market pattern, market position, market potential, market power, market presence, market pressure, market price, market profile, market quality 2), market quotation, market rate, market rate of interest, market range, market reaction, market requirements, market resistance, market response, market return, market satisfaction, market saturation, market segment, market selection, market sensitivity, market sentiment, market share, market situation 1), market size, market stability, market standard, market standing, market structure, market supply, market tone, market trader, market trend, market undertone, market user, market value, market value added, market volume, market weight 2) Market Eye

в) ( имеющий отношение к рынку)

See:

market analysis, market analyst, market approach, market arbitrage, market audit, market average, market barrier, market build-up, market channel, market clearance 1), market closing, market conditions 1), market conversion price, market cycle, market data, market development, market discount, market entry, market evidence, market exit, market expansion, market experiment, market exploration, market exposure, market factor, market fluctuation, market fluctuations, market forces, market forecast, market forecasting, 2), market hours, market incentive, market index, market indicator, market information, market inroad, market intelligence, market interface, market investigation, market letter, market level 1), market liquidity, market manager, market mapping, market matching, market maximization, market model, market modification, market movement, market multiple, market niche, market node, market opening, market opportunity, market order, market orientation, market outlet, market penetration, market performance, market period, market plan, market planning, market portfolio, market positioning, market prognosis, market ratio, market report, market research, market researcher, market reversal, market review, market risk, market rollout, market sector 1), &2, market segmentation, market selectivity, market sharing, market signal, market situation 2), market skimming, market specialist, market specialization, market stimulant, market strategy, market study, market survey, market sweep, market target, market targeting, market test, market testing, market timer, market timing

2) эк. товарный, рыночный ( предназначенный для продажи на рынке)

market fish — товарная рыба, рыба для продажи

market stock — товарный скот, скот для продажи

market vegetables — товарные овощи, овощи для продажи

Syn:

marketable 3)

See:

market age, market animal, market livestock, market output, market place, market quality 1), market services, market stall, market weight 1)

* * *
market; Mkt; mart 1) рынок: организованная или неформальная система торговли товарами, услугами или финансовыми инструментами на основе четких правил (напр., фондовая биржа); 2) рыночные цены, состояние конъюнктуры; 3) совокупность людей или юридических лиц, предъявляющих текущий или потенциальный спрос на товары услуги; равнозначно спросу; 4) основные участники финансового рынка: дилеры, торгующие за свой счет, посредники и покупатели; 5) = marketplace; 6) рынок как столкновение спроса и предложения покупателей и продавцов, в результате которого определяется цена товара; 7) (to) продавать; см. marketing; 8) = market value; 9) "The Market"= Dow Jones Industrial Average.
* * *

рынок; рыночное хозяйство; рыночная экономика; рыночный механизм; спрос; конъюнктура
. Как правило, употребляется применительно к фондовому рынку. 'Сегодня рынок упал' означает, что в этот день стоимость сделок на фондовом рынке снизилась . Инвестиционная деятельность .
* * *

Инвестиционная деятельность

рынок

организованное собрание/встреча людей, на которой происходит торговля ценными бумагами

-----

Маркетинг

рынок

территория, на которой встречаются продавцы и покупатели, чтобы обменяться тем, что представляет ценность

-----

Маркетинг

letter рыночный обзор

конъюнктурный обзор; бюллетень о состоянии рынка

Англо-русский экономический словарь > market
8 Historical Portugal

   Before Romans described western Iberia or Hispania as "Lusitania," ancient Iberians inhabited the land. Phoenician and Greek trading settlements grew up in the Tagus estuary area and nearby coasts. Beginning around 202 BCE, Romans invaded what is today southern Portugal. With Rome's defeat of Carthage, Romans proceeded to conquer and rule the western region north of the Tagus, which they named Roman "Lusitania." In the fourth century CE, as Rome's rule weakened, the area experienced yet another invasion—Germanic tribes, principally the Suevi, who eventually were Christianized. During the sixth century CE, the Suevi kingdom was superseded by yet another Germanic tribe—the Christian Visigoths.

   A major turning point in Portugal's history came in 711, as Muslim armies from North Africa, consisting of both Arab and Berber elements, invaded the Iberian Peninsula from across the Straits of Gibraltar. They entered what is now Portugal in 714, and proceeded to conquer most of the country except for the far north. For the next half a millennium, Islam and Muslim presence in Portugal left a significant mark upon the politics, government, language, and culture of the country.

   Islam, Reconquest, and Portugal Created, 714-1140

   The long frontier struggle between Muslim invaders and Christian communities in the north of the Iberian peninsula was called the Reconquista (Reconquest). It was during this struggle that the first dynasty of Portuguese kings (Burgundian) emerged and the independent monarchy of Portugal was established. Christian forces moved south from what is now the extreme north of Portugal and gradually defeated Muslim forces, besieging and capturing towns under Muslim sway. In the ninth century, as Christian forces slowly made their way southward, Christian elements were dominant only in the area between Minho province and the Douro River; this region became known as "territorium Portu-calense."

   In the 11th century, the advance of the Reconquest quickened as local Christian armies were reinforced by crusading knights from what is now France and England. Christian forces took Montemor (1034), at the Mondego River; Lamego (1058); Viseu (1058); and Coimbra (1064). In 1095, the king of Castile and Léon granted the country of "Portu-cale," what became northern Portugal, to a Burgundian count who had emigrated from France. This was the foundation of Portugal. In 1139, a descendant of this count, Afonso Henriques, proclaimed himself "King of Portugal." He was Portugal's first monarch, the "Founder," and the first of the Burgundian dynasty, which ruled until 1385.

   The emergence of Portugal in the 12th century as a separate monarchy in Iberia occurred before the Christian Reconquest of the peninsula. In the 1140s, the pope in Rome recognized Afonso Henriques as king of Portugal. In 1147, after a long, bloody siege, Muslim-occupied Lisbon fell to Afonso Henriques's army. Lisbon was the greatest prize of the 500-year war. Assisting this effort were English crusaders on their way to the Holy Land; the first bishop of Lisbon was an Englishman. When the Portuguese captured Faro and Silves in the Algarve province in 1248-50, the Reconquest of the extreme western portion of the Iberian peninsula was complete—significantly, more than two centuries before the Spanish crown completed the Reconquest of the eastern portion by capturing Granada in 1492.

   Consolidation and Independence of Burgundian Portugal, 1140-1385

   Two main themes of Portugal's early existence as a monarchy are the consolidation of control over the realm and the defeat of a Castil-ian threat from the east to its independence. At the end of this period came the birth of a new royal dynasty (Aviz), which prepared to carry the Christian Reconquest beyond continental Portugal across the straits of Gibraltar to North Africa. There was a variety of motives behind these developments. Portugal's independent existence was imperiled by threats from neighboring Iberian kingdoms to the north and east. Politics were dominated not only by efforts against the Muslims in

   Portugal (until 1250) and in nearby southern Spain (until 1492), but also by internecine warfare among the kingdoms of Castile, Léon, Aragon, and Portugal. A final comeback of Muslim forces was defeated at the battle of Salado (1340) by allied Castilian and Portuguese forces. In the emerging Kingdom of Portugal, the monarch gradually gained power over and neutralized the nobility and the Church.

   The historic and commonplace Portuguese saying "From Spain, neither a good wind nor a good marriage" was literally played out in diplomacy and war in the late 14th-century struggles for mastery in the peninsula. Larger, more populous Castile was pitted against smaller Portugal. Castile's Juan I intended to force a union between Castile and Portugal during this era of confusion and conflict. In late 1383, Portugal's King Fernando, the last king of the Burgundian dynasty, suddenly died prematurely at age 38, and the Master of Aviz, Portugal's most powerful nobleman, took up the cause of independence and resistance against Castile's invasion. The Master of Aviz, who became King João I of Portugal, was able to obtain foreign assistance. With the aid of English archers, Joao's armies defeated the Castilians in the crucial battle of Aljubarrota, on 14 August 1385, a victory that assured the independence of the Portuguese monarchy from its Castilian nemesis for several centuries.

   Aviz Dynasty and Portugal's First Overseas Empire, 1385-1580

   The results of the victory at Aljubarrota, much celebrated in Portugal's art and monuments, and the rise of the Aviz dynasty also helped to establish a new merchant class in Lisbon and Oporto, Portugal's second city. This group supported King João I's program of carrying the Reconquest to North Africa, since it was interested in expanding Portugal's foreign commerce and tapping into Muslim trade routes and resources in Africa. With the Reconquest against the Muslims completed in Portugal and the threat from Castile thwarted for the moment, the Aviz dynasty launched an era of overseas conquest, exploration, and trade. These efforts dominated Portugal's 15th and 16th centuries.

   The overseas empire and age of Discoveries began with Portugal's bold conquest in 1415 of the Moroccan city of Ceuta. One royal member of the 1415 expedition was young, 21-year-old Prince Henry, later known in history as "Prince Henry the Navigator." His part in the capture of Ceuta won Henry his knighthood and began Portugal's "Marvelous Century," during which the small kingdom was counted as a European and world power of consequence. Henry was the son of King João I and his English queen, Philippa of Lancaster, but he did not inherit the throne. Instead, he spent most of his life and his fortune, and that of the wealthy military Order of Christ, on various imperial ventures and on voyages of exploration down the African coast and into the Atlantic. While mythology has surrounded Henry's controversial role in the Discoveries, and this role has been exaggerated, there is no doubt that he played a vital part in the initiation of Portugal's first overseas empire and in encouraging exploration. He was naturally curious, had a sense of mission for Portugal, and was a strong leader. He also had wealth to expend; at least a third of the African voyages of the time were under his sponsorship. If Prince Henry himself knew little science, significant scientific advances in navigation were made in his day.

   What were Portugal's motives for this new imperial effort? The well-worn historical cliche of "God, Glory, and Gold" can only partly explain the motivation of a small kingdom with few natural resources and barely 1 million people, which was greatly outnumbered by the other powers it confronted. Among Portuguese objectives were the desire to exploit known North African trade routes and resources (gold, wheat, leather, weaponry, and other goods that were scarce in Iberia); the need to outflank the Muslim world in the Mediterranean by sailing around Africa, attacking Muslims en route; and the wish to ally with Christian kingdoms beyond Africa. This enterprise also involved a strategy of breaking the Venetian spice monopoly by trading directly with the East by means of discovering and exploiting a sea route around Africa to Asia. Besides the commercial motives, Portugal nurtured a strong crusading sense of Christian mission, and various classes in the kingdom saw an opportunity for fame and gain.

   By the time of Prince Henry's death in 1460, Portugal had gained control of the Atlantic archipelagos of the Azores and Madeiras, begun to colonize the Cape Verde Islands, failed to conquer the Canary Islands from Castile, captured various cities on Morocco's coast, and explored as far as Senegal, West Africa, down the African coast. By 1488, Bar-tolomeu Dias had rounded the Cape of Good Hope in South Africa and thereby discovered the way to the Indian Ocean.

   Portugal's largely coastal African empire and later its fragile Asian empire brought unexpected wealth but were purchased at a high price. Costs included wars of conquest and defense against rival powers, manning the far-flung navel and trade fleets and scattered castle-fortresses, and staffing its small but fierce armies, all of which entailed a loss of skills and population to maintain a scattered empire. Always short of capital, the monarchy became indebted to bankers. There were many defeats beginning in the 16th century at the hands of the larger imperial European monarchies (Spain, France, England, and Holland) and many attacks on Portugal and its strung-out empire. Typically, there was also the conflict that arose when a tenuously held world empire that rarely if ever paid its way demanded finance and manpower Portugal itself lacked.

   The first 80 years of the glorious imperial era, the golden age of Portugal's imperial power and world influence, was an African phase. During 1415-88, Portuguese navigators and explorers in small ships, some of them caravelas (caravels), explored the treacherous, disease-ridden coasts of Africa from Morocco to South Africa beyond the Cape of Good Hope. By the 1470s, the Portuguese had reached the Gulf of Guinea and, in the early 1480s, what is now Angola. Bartolomeu Dias's extraordinary voyage of 1487-88 to South Africa's coast and the edge of the Indian Ocean convinced Portugal that the best route to Asia's spices and Christians lay south, around the tip of southern Africa. Between 1488 and 1495, there was a hiatus caused in part by domestic conflict in Portugal, discussion of resources available for further conquests beyond Africa in Asia, and serious questions as to Portugal's capacity to reach beyond Africa. In 1495, King Manuel and his council decided to strike for Asia, whatever the consequences. In 1497-99, Vasco da Gama, under royal orders, made the epic two-year voyage that discovered the sea route to western India (Asia), outflanked Islam and Venice, and began Portugal's Asian empire. Within 50 years, Portugal had discovered and begun the exploitation of its largest colony, Brazil, and set up forts and trading posts from the Middle East (Aden and Ormuz), India (Calicut, Goa, etc.), Malacca, and Indonesia to Macau in China.

   By the 1550s, parts of its largely coastal, maritime trading post empire from Morocco to the Moluccas were under siege from various hostile forces, including Muslims, Christians, and Hindi. Although Moroccan forces expelled the Portuguese from the major coastal cities by 1550, the rival European monarchies of Castile (Spain), England, France, and later Holland began to seize portions of her undermanned, outgunned maritime empire.

   In 1580, Phillip II of Spain, whose mother was a Portuguese princess and who had a strong claim to the Portuguese throne, invaded Portugal, claimed the throne, and assumed control over the realm and, by extension, its African, Asian, and American empires. Phillip II filled the power vacuum that appeared in Portugal following the loss of most of Portugal's army and its young, headstrong King Sebastião in a disastrous war in Morocco. Sebastiao's death in battle (1578) and the lack of a natural heir to succeed him, as well as the weak leadership of the cardinal who briefly assumed control in Lisbon, led to a crisis that Spain's strong monarch exploited. As a result, Portugal lost its independence to Spain for a period of 60 years.

   Portugal under Spanish Rule, 1580-1640

   Despite the disastrous nature of Portugal's experience under Spanish rule, "The Babylonian Captivity" gave birth to modern Portuguese nationalism, its second overseas empire, and its modern alliance system with England. Although Spain allowed Portugal's weakened empire some autonomy, Spanish rule in Portugal became increasingly burdensome and unacceptable. Spain's ambitious imperial efforts in Europe and overseas had an impact on the Portuguese as Spain made greater and greater demands on its smaller neighbor for manpower and money. Portugal's culture underwent a controversial Castilianization, while its empire became hostage to Spain's fortunes. New rival powers England, France, and Holland attacked and took parts of Spain's empire and at the same time attacked Portugal's empire, as well as the mother country.

   Portugal's empire bore the consequences of being attacked by Spain's bitter enemies in what was a form of world war. Portuguese losses were heavy. By 1640, Portugal had lost most of its Moroccan cities as well as Ceylon, the Moluccas, and sections of India. With this, Portugal's Asian empire was gravely weakened. Only Goa, Damão, Diu, Bombay, Timor, and Macau remained and, in Brazil, Dutch forces occupied the northeast.

   On 1 December 1640, long commemorated as a national holiday, Portuguese rebels led by the duke of Braganza overthrew Spanish domination and took advantage of Spanish weakness following a more serious rebellion in Catalonia. Portugal regained independence from Spain, but at a price: dependence on foreign assistance to maintain its independence in the form of the renewal of the alliance with England.

   Restoration and Second Empire, 1640-1822

   Foreign affairs and empire dominated the restoration era and aftermath, and Portugal again briefly enjoyed greater European power and prestige. The Anglo-Portuguese Alliance was renewed and strengthened in treaties of 1642, 1654, and 1661, and Portugal's independence from Spain was underwritten by English pledges and armed assistance. In a Luso-Spanish treaty of 1668, Spain recognized Portugal's independence. Portugal's alliance with England was a marriage of convenience and necessity between two monarchies with important religious, cultural, and social differences. In return for legal, diplomatic, and trade privileges, as well as the use during war and peace of Portugal's great Lisbon harbor and colonial ports for England's navy, England pledged to protect Portugal and its scattered empire from any attack. The previously cited 17th-century alliance treaties were renewed later in the Treaty of Windsor, signed in London in 1899. On at least 10 different occasions after 1640, and during the next two centuries, England was central in helping prevent or repel foreign invasions of its ally, Portugal.

   Portugal's second empire (1640-1822) was largely Brazil-oriented. Portuguese colonization, exploitation of wealth, and emigration focused on Portuguese America, and imperial revenues came chiefly from Brazil. Between 1670 and 1740, Portugal's royalty and nobility grew wealthier on funds derived from Brazilian gold, diamonds, sugar, tobacco, and other crops, an enterprise supported by the Atlantic slave trade and the supply of African slave labor from West Africa and Angola. Visitors today can see where much of that wealth was invested: Portugal's rich legacy of monumental architecture. Meanwhile, the African slave trade took a toll in Angola and West Africa.

   In continental Portugal, absolutist monarchy dominated politics and government, and there was a struggle for position and power between the monarchy and other institutions, such as the Church and nobility. King José I's chief minister, usually known in history as the marquis of Pombal (ruled 1750-77), sharply suppressed the nobility and the

   Church (including the Inquisition, now a weak institution) and expelled the Jesuits. Pombal also made an effort to reduce economic dependence on England, Portugal's oldest ally. But his successes did not last much beyond his disputed time in office.

   Beginning in the late 18th century, the European-wide impact of the French Revolution and the rise of Napoleon placed Portugal in a vulnerable position. With the monarchy ineffectively led by an insane queen (Maria I) and her indecisive regent son (João VI), Portugal again became the focus of foreign ambition and aggression. With England unable to provide decisive assistance in time, France—with Spain's consent—invaded Portugal in 1807. As Napoleon's army under General Junot entered Lisbon meeting no resistance, Portugal's royal family fled on a British fleet to Brazil, where it remained in exile until 1821. In the meantime, Portugal's overseas empire was again under threat. There was a power vacuum as the monarch was absent, foreign armies were present, and new political notions of liberalism and constitutional monarchy were exciting various groups of citizens.

   Again England came to the rescue, this time in the form of the armies of the duke of Wellington. Three successive French invasions of Portugal were defeated and expelled, and Wellington succeeded in carrying the war against Napoleon across the Portuguese frontier into Spain. The presence of the English army, the new French-born liberal ideas, and the political vacuum combined to create revolutionary conditions. The French invasions and the peninsular wars, where Portuguese armed forces played a key role, marked the beginning of a new era in politics.

   Liberalism and Constitutional Monarchy, 1822-1910

   During 1807-22, foreign invasions, war, and civil strife over conflicting political ideas gravely damaged Portugal's commerce, economy, and novice industry. The next terrible blow was the loss of Brazil in 1822, the jewel in the imperial crown. Portugal's very independence seemed to be at risk. In vain, Portugal sought to resist Brazilian independence by force, but in 1825 it formally acknowledged Brazilian independence by treaty.

   Portugal's slow recovery from the destructive French invasions and the "war of independence" was complicated by civil strife over the form of constitutional monarchy that best suited Portugal. After struggles over these issues between 1820 and 1834, Portugal settled somewhat uncertainly into a moderate constitutional monarchy whose constitution (Charter of 1826) lent it strong political powers to exert a moderating influence between the executive and legislative branches of the government. It also featured a new upper middle class based on land ownership and commerce; a Catholic Church that, although still important, lived with reduced privileges and property; a largely African (third) empire to which Lisbon and Oporto devoted increasing spiritual and material resources, starting with the liberal imperial plans of 1836 and 1851, and continuing with the work of institutions like the Lisbon Society of Geography (established 1875); and a mass of rural peasants whose bonds to the land weakened after 1850 and who began to immigrate in increasing numbers to Brazil and North America.

   Chronic military intervention in national politics began in 19th-century Portugal. Such intervention, usually commencing with coups or pronunciamentos (military revolts), was a shortcut to the spoils of political office and could reflect popular discontent as well as the power of personalities. An early example of this was the 1817 golpe (coup) attempt of General Gomes Freire against British military rule in Portugal before the return of King João VI from Brazil. Except for a more stable period from 1851 to 1880, military intervention in politics, or the threat thereof, became a feature of the constitutional monarchy's political life, and it continued into the First Republic and the subsequent Estado Novo.

   Beginning with the Regeneration period (1851-80), Portugal experienced greater political stability and economic progress. Military intervention in politics virtually ceased; industrialization and construction of railroads, roads, and bridges proceeded; two political parties (Regenerators and Historicals) worked out a system of rotation in power; and leading intellectuals sparked a cultural revival in several fields. In 19th-century literature, there was a new golden age led by such figures as Alexandre Herculano (historian), Eça de Queirós (novelist), Almeida Garrett (playwright and essayist), Antero de Quental (poet), and Joaquim Oliveira Martins (historian and social scientist). In its third overseas empire, Portugal attempted to replace the slave trade and slavery with legitimate economic activities; to reform the administration; and to expand Portuguese holdings beyond coastal footholds deep into the African hinterlands in West, West Central, and East Africa. After 1841, to some extent, and especially after 1870, colonial affairs, combined with intense nationalism, pressures for economic profit in Africa, sentiment for national revival, and the drift of European affairs would make or break Lisbon governments.

   Beginning with the political crisis that arose out of the "English Ultimatum" affair of January 1890, the monarchy became discredtted and identified with the poorly functioning government, political parties splintered, and republicanism found more supporters. Portugal participated in the "Scramble for Africa," expanding its African holdings, but failed to annex territory connecting Angola and Mozambique. A growing foreign debt and state bankruptcy as of the early 1890s damaged the constitutional monarchy's reputation, despite the efforts of King Carlos in diplomacy, the renewal of the alliance in the Windsor Treaty of 1899, and the successful if bloody colonial wars in the empire (1880-97). Republicanism proclaimed that Portugal's weak economy and poor society were due to two historic institutions: the monarchy and the Catholic Church. A republic, its stalwarts claimed, would bring greater individual liberty; efficient, if more decentralized government; and a stronger colonial program while stripping the Church of its role in both society and education.

   As the monarchy lost support and republicans became more aggressive, violence increased in politics. King Carlos I and his heir Luís were murdered in Lisbon by anarchist-republicans on 1 February 1908. Following a military and civil insurrection and fighting between monarchist and republican forces, on 5 October 1910, King Manuel II fled Portugal and a republic was proclaimed.

   First Parliamentary Republic, 1910-26

   Portugal's first attempt at republican government was the most unstable, turbulent parliamentary republic in the history of 20th-century Western Europe. During a little under 16 years of the republic, there were 45 governments, a number of legislatures that did not complete normal terms, military coups, and only one president who completed his four-year term in office. Portuguese society was poorly prepared for this political experiment. Among the deadly legacies of the monarchy were a huge public debt; a largely rural, apolitical, and illiterate peasant population; conflict over the causes of the country's misfortunes; and lack of experience with a pluralist, democratic system.

   The republic had some talented leadership but lacked popular, institutional, and economic support. The 1911 republican constitution established only a limited democracy, as only a small portion of the adult male citizenry was eligible to vote. In a country where the majority was Catholic, the republic passed harshly anticlerical laws, and its institutions and supporters persecuted both the Church and its adherents. During its brief disjointed life, the First Republic drafted important reform plans in economic, social, and educational affairs; actively promoted development in the empire; and pursued a liberal, generous foreign policy. Following British requests for Portugal's assistance in World War I, Portugal entered the war on the Allied side in March 1916 and sent armies to Flanders and Portuguese Africa. Portugal's intervention in that conflict, however, was too costly in many respects, and the ultimate failure of the republic in part may be ascribed to Portugal's World War I activities.

   Unfortunately for the republic, its time coincided with new threats to Portugal's African possessions: World War I, social and political demands from various classes that could not be reconciled, excessive military intervention in politics, and, in particular, the worst economic and financial crisis Portugal had experienced since the 16th and 17th centuries. After the original Portuguese Republican Party (PRP, also known as the "Democrats") splintered into three warring groups in 1912, no true multiparty system emerged. The Democrats, except for only one or two elections, held an iron monopoly of electoral power, and political corruption became a major issue. As extreme right-wing dictatorships elsewhere in Europe began to take power in Italy (1922), neighboring Spain (1923), and Greece (1925), what scant popular support remained for the republic collapsed. Backed by a right-wing coalition of landowners from Alentejo, clergy, Coimbra University faculty and students, Catholic organizations, and big business, career military officers led by General Gomes da Costa executed a coup on 28 May 1926, turned out the last republican government, and established a military government.

   The Estado Novo (New State), 1926-74

   During the military phase (1926-32) of the Estado Novo, professional military officers, largely from the army, governed and administered Portugal and held key cabinet posts, but soon discovered that the military possessed no magic formula that could readily solve the problems inherited from the First Republic. Especially during the years 1926-31, the military dictatorship, even with its political repression of republican activities and institutions (military censorship of the press, political police action, and closure of the republic's rowdy parliament), was characterized by similar weaknesses: personalism and factionalism; military coups and political instability, including civil strife and loss of life; state debt and bankruptcy; and a weak economy. "Barracks parliamentarism" was not an acceptable alternative even to the "Nightmare Republic."

   Led by General Óscar Carmona, who had replaced and sent into exile General Gomes da Costa, the military dictatorship turned to a civilian expert in finance and economics to break the budget impasse and bring coherence to the disorganized system. Appointed minister of finance on 27 April 1928, the Coimbra University Law School professor of economics Antônio de Oliveira Salazar (1889-1970) first reformed finance, helped balance the budget, and then turned to other concerns as he garnered extraordinary governing powers. In 1930, he was appointed interim head of another key ministry (Colonies) and within a few years had become, in effect, a civilian dictator who, with the military hierarchy's support, provided the government with coherence, a program, and a set of policies.

   For nearly 40 years after he was appointed the first civilian prime minister in 1932, Salazar's personality dominated the government. Unlike extreme right-wing dictators elsewhere in Europe, Salazar was directly appointed by the army but was never endorsed by a popular political party, street militia, or voter base. The scholarly, reclusive former Coimbra University professor built up what became known after 1932 as the Estado Novo ("New State"), which at the time of its overthrow by another military coup in 1974, was the longest surviving authoritarian regime in Western Europe. The system of Salazar and the largely academic and technocratic ruling group he gathered in his cabinets was based on the central bureaucracy of the state, which was supported by the president of the republic—always a senior career military officer, General Óscar Carmona (1928-51), General Craveiro Lopes (1951-58), and Admiral Américo Tómaz (1958-74)—and the complicity of various institutions. These included a rubber-stamp legislature called the National Assembly (1935-74) and a political police known under various names: PVDE (1932-45), PIDE (1945-69),

   and DGS (1969-74). Other defenders of the Estado Novo security were paramilitary organizations such as the National Republican Guard (GNR); the Portuguese Legion (PL); and the Portuguese Youth [Movement]. In addition to censorship of the media, theater, and books, there was political repression and a deliberate policy of depoliticization. All political parties except for the approved movement of regime loyalists, the União Nacional or (National Union), were banned.

   The most vigorous and more popular period of the New State was 1932-44, when the basic structures were established. Never monolithic or entirely the work of one person (Salazar), the New State was constructed with the assistance of several dozen top associates who were mainly academics from law schools, some technocrats with specialized skills, and a handful of trusted career military officers. The 1933 Constitution declared Portugal to be a "unitary, corporative Republic," and pressures to restore the monarchy were resisted. Although some of the regime's followers were fascists and pseudofascists, many more were conservative Catholics, integralists, nationalists, and monarchists of different varieties, and even some reactionary republicans. If the New State was authoritarian, it was not totalitarian and, unlike fascism in Benito Mussolini's Italy or Adolf Hitler's Germany, it usually employed the minimum of violence necessary to defeat what remained a largely fractious, incoherent opposition.

   With the tumultuous Second Republic and the subsequent civil war in nearby Spain, the regime felt threatened and reinforced its defenses. During what Salazar rightly perceived as a time of foreign policy crisis for Portugal (1936-45), he assumed control of the Ministry of Foreign Affairs. From there, he pursued four basic foreign policy objectives: supporting the Nationalist rebels of General Francisco Franco in the Spanish Civil War (1936-39) and concluding defense treaties with a triumphant Franco; ensuring that General Franco in an exhausted Spain did not enter World War II on the Axis side; maintaining Portuguese neutrality in World War II with a post-1942 tilt toward the Allies, including granting Britain and the United States use of bases in the Azores Islands; and preserving and protecting Portugal's Atlantic Islands and its extensive, if poor, overseas empire in Africa and Asia.

   During the middle years of the New State (1944-58), many key Salazar associates in government either died or resigned, and there was greater social unrest in the form of unprecedented strikes and clandestine Communist activities, intensified opposition, and new threatening international pressures on Portugal's overseas empire. During the earlier phase of the Cold War (1947-60), Portugal became a steadfast, if weak, member of the US-dominated North Atlantic Treaty Organization alliance and, in 1955, with American support, Portugal joined the United Nations (UN). Colonial affairs remained a central concern of the regime. As of 1939, Portugal was the third largest colonial power in the world and possessed territories in tropical Africa (Angola, Mozambique, Guinea-Bissau, and São Tomé and Príncipe Islands) and the remnants of its 16th-century empire in Asia (Goa, Damão, Diu, East Timor, and Macau). Beginning in the early 1950s, following the independence of India in 1947, Portugal resisted Indian pressures to decolonize Portuguese India and used police forces to discourage internal opposition in its Asian and African colonies.

   The later years of the New State (1958-68) witnessed the aging of the increasingly isolated but feared Salazar and new threats both at home and overseas. Although the regime easily overcame the brief oppositionist threat from rival presidential candidate General Humberto Delgado in the spring of 1958, new developments in the African and Asian empires imperiled the authoritarian system. In February 1961, oppositionists hijacked the Portuguese ocean liner Santa Maria and, in following weeks, African insurgents in northern Angola, although they failed to expel the Portuguese, gained worldwide media attention, discredited the New State, and began the 13-year colonial war. After thwarting a dissident military coup against his continued leadership, Salazar and his ruling group mobilized military repression in Angola and attempted to develop the African colonies at a faster pace in order to ensure Portuguese control. Meanwhile, the other European colonial powers (Britain, France, Belgium, and Spain) rapidly granted political independence to their African territories.

   At the time of Salazar's removal from power in September 1968, following a stroke, Portugal's efforts to maintain control over its colonies appeared to be successful. President Americo Tomás appointed Dr. Marcello Caetano as Salazar's successor as prime minister. While maintaining the New State's basic structures, and continuing the regime's essential colonial policy, Caetano attempted wider reforms in colonial administration and some devolution of power from Lisbon, as well as more freedom of expression in Lisbon. Still, a great deal of the budget was devoted to supporting the wars against the insurgencies in Africa. Meanwhile in Asia, Portuguese India had fallen when the Indian army invaded in December 1961. The loss of Goa was a psychological blow to the leadership of the New State, and of the Asian empire only East Timor and Macau remained.

   The Caetano years (1968-74) were but a hiatus between the waning Salazar era and a new regime. There was greater political freedom and rapid economic growth (5-6 percent annually to late 1973), but Caetano's government was unable to reform the old system thoroughly and refused to consider new methods either at home or in the empire. In the end, regime change came from junior officers of the professional military who organized the Armed Forces Movement (MFA) against the Caetano government. It was this group of several hundred officers, mainly in the army and navy, which engineered a largely bloodless coup in Lisbon on 25 April 1974. Their unexpected action brought down the 48-year-old New State and made possible the eventual establishment and consolidation of democratic governance in Portugal, as well as a reorientation of the country away from the Atlantic toward Europe.

   Revolution of Carnations, 1974-76

   Following successful military operations of the Armed Forces Movement against the Caetano government, Portugal experienced what became known as the "Revolution of Carnations." It so happened that during the rainy week of the military golpe, Lisbon flower shops were featuring carnations, and the revolutionaries and their supporters adopted the red carnation as the common symbol of the event, as well as of the new freedom from dictatorship. The MFA, whose leaders at first were mostly little-known majors and captains, proclaimed a three-fold program of change for the new Portugal: democracy; decolonization of the overseas empire, after ending the colonial wars; and developing a backward economy in the spirit of opportunity and equality. During the first 24 months after the coup, there was civil strife, some anarchy, and a power struggle. With the passing of the Estado Novo, public euphoria burst forth as the new provisional military government proclaimed the freedoms of speech, press, and assembly, and abolished censorship, the political police, the Portuguese Legion, Portuguese Youth, and other New State organizations, including the National Union. Scores of political parties were born and joined the senior political party, the Portuguese Community Party (PCP), and the Socialist Party (PS), founded shortly before the coup.

   Portugal's Revolution of Carnations went through several phases. There was an attempt to take control by radical leftists, including the PCP and its allies. This was thwarted by moderate officers in the army, as well as by the efforts of two political parties: the PS and the Social Democrats (PPD, later PSD). The first phase was from April to September 1974. Provisional president General Antonio Spínola, whose 1974 book Portugal and the Future had helped prepare public opinion for the coup, met irresistible leftist pressures. After Spinola's efforts to avoid rapid decolonization of the African empire failed, he resigned in September 1974. During the second phase, from September 1974 to March 1975, radical military officers gained control, but a coup attempt by General Spínola and his supporters in Lisbon in March 1975 failed and Spínola fled to Spain.

   In the third phase of the Revolution, March-November 1975, a strong leftist reaction followed. Farm workers occupied and "nationalized" 1.1 million hectares of farmland in the Alentejo province, and radical military officers in the provisional government ordered the nationalization of Portuguese banks (foreign banks were exempted), utilities, and major industries, or about 60 percent of the economic system. There were power struggles among various political parties — a total of 50 emerged—and in the streets there was civil strife among labor, military, and law enforcement groups. A constituent assembly, elected on 25 April 1975, in Portugal's first free elections since 1926, drafted a democratic constitution. The Council of the Revolution (CR), briefly a revolutionary military watchdog committee, was entrenched as part of the government under the constitution, until a later revision. During the chaotic year of 1975, about 30 persons were killed in political frays while unstable provisional governments came and went. On 25 November 1975, moderate military forces led by Colonel Ramalho Eanes, who later was twice elected president of the republic (1976 and 1981), defeated radical, leftist military groups' revolutionary conspiracies.

   In the meantime, Portugal's scattered overseas empire experienced a precipitous and unprepared decolonization. One by one, the former colonies were granted and accepted independence—Guinea-Bissau (September 1974), Cape Verde Islands (July 1975), and Mozambique (July 1975). Portugal offered to turn over Macau to the People's Republic of China, but the offer was refused then and later negotiations led to the establishment of a formal decolonization or hand-over date of 1999. But in two former colonies, the process of decolonization had tragic results.

   In Angola, decolonization negotiations were greatly complicated by the fact that there were three rival nationalist movements in a struggle for power. The January 1975 Alvor Agreement signed by Portugal and these three parties was not effectively implemented. A bloody civil war broke out in Angola in the spring of 1975 and, when Portuguese armed forces withdrew and declared that Angola was independent on 11 November 1975, the bloodshed only increased. Meanwhile, most of the white Portuguese settlers from Angola and Mozambique fled during the course of 1975. Together with African refugees, more than 600,000 of these retornados ("returned ones") went by ship and air to Portugal and thousands more to Namibia, South Africa, Brazil, Canada, and the United States.

   The second major decolonization disaster was in Portugal's colony of East Timor in the Indonesian archipelago. Portugal's capacity to supervise and control a peaceful transition to independence in this isolated, neglected colony was limited by the strength of giant Indonesia, distance from Lisbon, and Portugal's revolutionary disorder and inability to defend Timor. In early December 1975, before Portugal granted formal independence and as one party, FRETILIN, unilaterally declared East Timor's independence, Indonesia's armed forces invaded, conquered, and annexed East Timor. Indonesian occupation encountered East Timorese resistance, and a heavy loss of life followed. The East Timor question remained a contentious international issue in the UN, as well as in Lisbon and Jakarta, for more than 20 years following Indonesia's invasion and annexation of the former colony of Portugal. Major changes occurred, beginning in 1998, after Indonesia underwent a political revolution and allowed a referendum in East Timor to decide that territory's political future in August 1999. Most East Timorese chose independence, but Indonesian forces resisted that verdict until

   UN intervention in September 1999. Following UN rule for several years, East Timor attained full independence on 20 May 2002.

   Consolidation of Democracy, 1976-2000

   After several free elections and record voter turnouts between 25 April 1975 and June 1976, civil war was averted and Portugal's second democratic republic began to stabilize. The MFA was dissolved, the military were returned to the barracks, and increasingly elected civilians took over the government of the country. The 1976 Constitution was revised several times beginning in 1982 and 1989, in order to reempha-size the principle of free enterprise in the economy while much of the large, nationalized sector was privatized. In June 1976, General Ram-alho Eanes was elected the first constitutional president of the republic (five-year term), and he appointed socialist leader Dr. Mário Soares as prime minister of the first constitutional government.

   From 1976 to 1985, Portugal's new system featured a weak economy and finances, labor unrest, and administrative and political instability. The difficult consolidation of democratic governance was eased in part by the strong currency and gold reserves inherited from the Estado Novo, but Lisbon seemed unable to cope with high unemployment, new debt, the complex impact of the refugees from Africa, world recession, and the agitation of political parties. Four major parties emerged from the maelstrom of 1974-75, except for the Communist Party, all newly founded. They were, from left to right, the Communists (PCP); the Socialists (PS), who managed to dominate governments and the legislature but not win a majority in the Assembly of the Republic; the Social Democrats (PSD); and the Christian Democrats (CDS). During this period, the annual growth rate was low (l-2 percent), and the nationalized sector of the economy stagnated.

   Enhanced economic growth, greater political stability, and more effective central government as of 1985, and especially 1987, were due to several developments. In 1977, Portugal applied for membership in the European Economic Community (EEC), now the European Union (EU) since 1993. In January 1986, with Spain, Portugal was granted membership, and economic and financial progress in the intervening years has been significantly influenced by the comparatively large investment, loans, technology, advice, and other assistance from the EEC. Low unemployment, high annual growth rates (5 percent), and moderate inflation have also been induced by the new political and administrative stability in Lisbon. Led by Prime Minister Cavaco Silva, an economist who was trained abroad, the PSD's strong organization, management, and electoral support since 1985 have assisted in encouraging economic recovery and development. In 1985, the PSD turned the PS out of office and won the general election, although they did not have an absolute majority of assembly seats. In 1986, Mário Soares was elected president of the republic, the first civilian to hold that office since the First Republic. In the elections of 1987 and 1991, however, the PSD was returned to power with clear majorities of over 50 percent of the vote.

   Although the PSD received 50.4 percent of the vote in the 1991 parliamentary elections and held a 42-seat majority in the Assembly of the Republic, the party began to lose public support following media revelations regarding corruption and complaints about Prime Minister Cavaco Silva's perceived arrogant leadership style. President Mário Soares voiced criticism of the PSD's seemingly untouchable majority and described a "tyranny of the majority." Economic growth slowed down. In the parliamentary elections of 1995 and the presidential election of 1996, the PSD's dominance ended for the time being. Prime Minister Antônio Guterres came to office when the PS won the October 1995 elections, and in the subsequent presidential contest, in January 1996, socialist Jorge Sampaio, the former mayor of Lisbon, was elected president of the republic, thus defeating Cavaco Silva's bid. Young and popular, Guterres moved the PS toward the center of the political spectrum. Under Guterres, the PS won the October 1999 parliamentary elections. The PS defeated the PSD but did not manage to win a clear, working majority of seats, and this made the PS dependent upon alliances with smaller parties, including the PCP.

   In the local elections in December 2001, the PSD's criticism of PS's heavy public spending allowed the PSD to take control of the key cities of Lisbon, Oporto, and Coimbra. Guterres resigned, and parliamentary elections were brought forward from 2004 to March 2002. The PSD won a narrow victory with 40 percent of the votes, and Jose Durão Barroso became prime minister. Having failed to win a majority of the seats in parliament forced the PSD to govern in coalition with the right-wing Popular Party (PP) led by Paulo Portas. Durão Barroso set about reducing government spending by cutting the budgets of local authorities, freezing civil service hiring, and reviving the economy by accelerating privatization of state-owned enterprises. These measures provoked a 24-hour strike by public-sector workers. Durão Barroso reacted with vows to press ahead with budget-cutting measures and imposed a wage freeze on all employees earning more than €1,000, which affected more than one-half of Portugal's work force.

   In June 2004, Durão Barroso was invited by Romano Prodi to succeed him as president of the European Commission. Durão Barroso accepted and resigned the prime ministership in July. Pedro Santana Lopes, the leader of the PSD, became prime minister. Already unpopular at the time of Durão Barroso's resignation, the PSD-led government became increasingly unpopular under Santana Lopes. A month-long delay in the start of the school year and confusion over his plan to cut taxes and raise public-sector salaries, eroded confidence even more. By November, Santana Lopes's government was so unpopular that President Jorge Sampaio was obliged to dissolve parliament and hold new elections, two years ahead of schedule.

   Parliamentary elections were held on 20 February 2005. The PS, which had promised the electorate disciplined and transparent governance, educational reform, the alleviation of poverty, and a boost in employment, won 45 percent of the vote and the majority of the seats in parliament. The leader of the PS, José Sôcrates became prime minister on 12 March 2005. In the regularly scheduled presidential elections held on 6 January 2006, the former leader of the PSD and prime minister, Aníbal Cavaco Silva, won a narrow victory and became president on 9 March 2006. With a mass protest, public teachers' strike, and street demonstrations in March 2008, Portugal's media, educational, and social systems experienced more severe pressures. With the spreading global recession beginning in September 2008, Portugal's economic and financial systems became more troubled.

    Contemporary Portugal

   Owing to its geographic location on the southwestern most edge of continental Europe, Portugal has been historically in but not of Europe. Almost from the beginning of its existence in the 12th century as an independent monarchy, Portugal turned its back on Europe and oriented itself toward the Atlantic Ocean. After carving out a Christian kingdom on the western portion of the Iberian peninsula, Portuguese kings gradually built and maintained a vast seaborne global empire that became central to the way Portugal understood its individuality as a nation-state. While the creation of this empire allows Portugal to claim an unusual number of "firsts" or distinctions in world and Western history, it also retarded Portugal's economic, social, and political development. It can be reasonably argued that the Revolution of 25 April 1974 was the most decisive event in Portugal's long history because it finally ended Portugal's oceanic mission and view of itself as an imperial power. After the 1974 Revolution, Portugal turned away from its global mission and vigorously reoriented itself toward Europe. Contemporary Portugal is now both in and of Europe.

   The turn toward Europe began immediately after 25 April 1974. Portugal granted independence to its African colonies in 1975. It was admitted to the European Council and took the first steps toward accession to the European Economic Community (EEC) in 1976. On 28 March 1977, the Portuguese government officially applied for EEC membership. Because of Portugal's economic and social backwardness, which would require vast sums of EEC money to overcome, negotiations for membership were long and difficult. Finally, a treaty of accession was signed on 12 June 1985. Portugal officially joined the EEC (the European Union [EU] since 1993) on 1 January 1986. Since becoming a full-fledged member of the EU, Portugal has been steadily overcoming the economic and social underdevelopment caused by its imperial past and is becoming more like the rest of Europe.

   Membership in the EU has speeded up the structural transformation of Portugal's economy, which actually began during the Estado Novo. Investments made by the Estado Novo in Portugal's economy began to shift employment out of the agricultural sector, which, in 1950, accounted for 50 percent of Portugal's economically active population. Today, only 10 percent of the economically active population is employed in the agricultural sector (the highest among EU member states); 30 percent in the industrial sector (also the highest among EU member states); and 60 percent in the service sector (the lowest among EU member states). The economically active population numbers about 5,000,000 employed, 56 percent of whom are women. Women workers are the majority of the workforce in the agricultural and service sectors (the highest among the EU member states). The expansion of the service sector has been primarily in health care and education. Portugal has had the lowest unemployment rates among EU member states, with the overall rate never being more than 10 percent of the active population. Since joining the EU, the number of employers increased from 2.6 percent to 5.8 percent of the active population; self-employed from 16 to 19 percent; and employees from 65 to 70 percent. Twenty-six percent of the employers are women. Unemployment tends to hit younger workers in industry and transportation, women employed in domestic service, workers on short-term contracts, and poorly educated workers. Salaried workers earn only 63 percent of the EU average, and hourly workers only one-third to one-half of that earned by their EU counterparts. Despite having had the second highest growth of gross national product (GNP) per inhabitant (after Ireland) among EU member states, the above data suggest that while much has been accomplished in terms of modernizing the Portuguese economy, much remains to be done to bring Portugal's economy up to the level of the "average" EU member state.

   Membership in the EU has also speeded up changes in Portuguese society. Over the last 30 years, coastalization and urbanization have intensified. Fully 50 percent of Portuguese live in the coastal urban conurbations of Lisbon, Oporto, Braga, Aveiro, Coimbra, Viseu, Évora, and Faro. The Portuguese population is one of the oldest among EU member states (17.3 percent are 65 years of age or older) thanks to a considerable increase in life expectancy at birth (77.87 years for the total population, 74.6 years for men, 81.36 years for women) and one of the lowest birthrates (10.59 births/1,000) in Europe. Family size averages 2.8 persons per household, with the strict nuclear family (one or two generations) in which both parents work being typical. Common law marriages, cohabitating couples, and single-parent households are more and more common. The divorce rate has also increased. "Youth Culture" has developed. The young have their own meeting places, leisure-time activities, and nightlife (bars, clubs, and discos).

   All Portuguese citizens, whether they have contributed or not, have a right to an old-age pension, invalidity benefits, widowed persons' pension, as well as payments for disabilities, children, unemployment, and large families. There is a national minimum wage (€385 per month), which is low by EU standards. The rapid aging of Portugal's population has changed the ratio of contributors to pensioners to 1.7, the lowest in the EU. This has created deficits in Portugal's social security fund.

   The adult literacy rate is about 92 percent. Illiteracy is still found among the elderly. Although universal compulsory education up to grade 9 was achieved in 1980, only 21.2 percent of the population aged 25-64 had undergone secondary education, compared to an EU average of 65.7 percent. Portugal's higher education system currently consists of 14 state universities and 14 private universities, 15 state polytechnic institutions, one Catholic university, and one military academy. All in all, Portugal spends a greater percentage of its state budget on education than most EU member states. Despite this high level of expenditure, the troubled Portuguese education system does not perform well. Early leaving and repetition rates are among the highest among EU member states.

   After the Revolution of 25 April 1974, Portugal created a National Health Service, which today consists of 221 hospitals and 512 medical centers employing 33,751 doctors and 41,799 nurses. Like its education system, Portugal's medical system is inefficient. There are long waiting lists for appointments with specialists and for surgical procedures.

   Structural changes in Portugal's economy and society mean that social life in Portugal is not too different from that in other EU member states. A mass consumption society has been created. Televisions, telephones, refrigerators, cars, music equipment, mobile phones, and personal computers are commonplace. Sixty percent of Portuguese households possess at least one automobile, and 65 percent of Portuguese own their own home. Portuguese citizens are more aware of their legal rights than ever before. This has resulted in a trebling of the number of legal proceeding since 1960 and an eight-fold increase in the number of lawyers. In general, Portuguese society has become more permissive and secular; the Catholic Church and the armed forces are much less influential than in the past. Portugal's population is also much more culturally, religiously, and ethnically diverse, a consequence of the coming to Portugal of hundreds of thousands of immigrants, mainly from former African colonies.

   Portuguese are becoming more cosmopolitan and sophisticated through the impact of world media, the Internet, and the World Wide Web. A prime case in point came in the summer and early fall of 1999, with the extraordinary events in East Timor and the massive Portuguese popular responses. An internationally monitored referendum in East Timor, Portugal's former colony in the Indonesian archipelago and under Indonesian occupation from late 1975 to summer 1999, resulted in a vote of 78.5 percent for rejecting integration with Indonesia and for independence. When Indonesian prointegration gangs, aided by the Indonesian military, responded to the referendum with widespread brutality and threatened to reverse the verdict of the referendum, there was a spontaneous popular outpouring of protest in the cities and towns of Portugal. An avalanche of Portuguese e-mail fell on leaders and groups in the UN and in certain countries around the world as Portugal's diplomats, perhaps to compensate for the weak initial response to Indonesian armed aggression in 1975, called for the protection of East Timor as an independent state and for UN intervention to thwart Indonesian action. Using global communications networks, the Portuguese were able to mobilize UN and world public opinion against Indonesian actions and aided the eventual independence of East Timor on 20 May 2002.

   From the Revolution of 25 April 1974 until the 1990s, Portugal had a large number of political parties, one of the largest Communist parties in western Europe, frequent elections, and endemic cabinet instability. Since the 1990s, the number of political parties has been dramatically reduced and cabinet stability increased. Gradually, the Portuguese electorate has concentrated around two larger parties, the right-of-center Social Democrats (PSD) and the left-of-center Socialist (PS). In the 1980s, these two parties together garnered 65 percent of the vote and 70 percent of the seats in parliament. In 2005, these percentages had risen to 74 percent and 85 percent, respectively. In effect, Portugal is currently a two-party dominant system in which the two largest parties — PS and PSD—alternate in and out of power, not unlike the rotation of the two main political parties (the Regenerators and the Historicals) during the last decades (1850s to 1880s) of the liberal constitutional monarchy. As Portugal's democracy has consolidated, turnout rates for the eligible electorate have declined. In the 1970s, turnout was 85 percent. In Portugal's most recent parliamentary election (2005), turnout had fallen to 65 percent of the eligible electorate.

   Portugal has benefited greatly from membership in the EU, and whatever doubts remain about the price paid for membership, no Portuguese government in the near future can afford to sever this connection. The vast majority of Portuguese citizens see membership in the EU as a "good thing" and strongly believe that Portugal has benefited from membership. Only the Communist Party opposed membership because it reduces national sovereignty, serves the interests of capitalists not workers, and suffers from a democratic deficit. Despite the high level of support for the EU, Portuguese voters are increasingly not voting in elections for the European Parliament, however. Turnout for European Parliament elections fell from 40 percent of the eligible electorate in the 1999 elections to 38 percent in the 2004 elections.

   In sum, Portugal's turn toward Europe has done much to overcome its backwardness. However, despite the economic, social, and political progress made since 1986, Portugal has a long way to go before it can claim to be on a par with the level found even in Spain, much less the rest of western Europe. As Portugal struggles to move from underde-velopment, especially in the rural areas away from the coast, it must keep in mind the perils of too rapid modern development, which could damage two of its most precious assets: its scenery and environment. The growth and future prosperity of the economy will depend on the degree to which the government and the private sector will remain stewards of clean air, soil, water, and other finite resources on which the tourism industry depends and on which Portugal's world image as a unique place to visit rests. Currently, Portugal is investing heavily in renewable energy from solar, wind, and wave power in order to account for about 50 percent of its electricity needs by 2010. Portugal opened the world's largest solar power plant and the world's first commercial wave power farm in 2006.

   An American documentary film on Portugal produced in the 1970s described this little country as having "a Past in Search of a Future." In the years after the Revolution of 25 April 1974, it could be said that Portugal is now living in "a Present in Search of a Future." Increasingly, that future lies in Europe as an active and productive member of the EU.

Historical dictionary of Portugal > Historical Portugal
9 PSL

1) Общая лексика: Professional Studies Loan

2) Компьютерная техника: Permanent Seat License, Process Specification Language, Public Software Library

3) Медицина: paraspinal line, prednisolon

4) Военный термин: Protected Services List, personnel skill level, photographic science laboratory, potential source list, practical storage life, primary standards laboratory, propulsion systems laboratory

5) Техника: polycrystalline silicon layer

6) Бухгалтерия: Purchasing, Supply Chain and Logistics

7) Фармакология: преднизолон

8) Грубое выражение: Perverse Sexual Lust, Pretty Stupid Logic

9) Лесоводство: клеённый брус из параллельных волокон древесины (Parallel Strand Lumber)

10) Сокращение: Physical Science Laboratory, pipe sleeve, pressure seal, Processor Status Longword

11) Университет: Physics Soccer League

12) Электроника: PolyStyrene Latex, Porous Si Layer

13) Вычислительная техника: problem statement language, PD Service Lage (Haendler), Programmable Scheme Logic (программируемая логика (логическая схема))

14) Нефть: специализированный департамент (Product Service Line - cementing PSL - департамент цементировочного оборудования)

15) Банковское дело: ликвидность частных учреждений (private sector liquidity), частная ликвидность (private sector liquidity)

16) Фирменный знак: Psychometric Services, Ltd.

17) Деловая лексика: Products And Services Listing

18) Глоссарий компании Сахалин Энерджи: нижняя уставка реле давления (pressure switch low)

19) Инвестиции: private sector liquidity

20) Сахалин Р: Platform Status Light, Product Specification level, pressure switch low

21) Сахалин Ю: solvent extract

22) Макаров: фотостимулированная люминесценция

23) Расширение файла: Problem Specification Language

24) Электротехника: логика выбора фаз

25) Аэропорты: Perth, Scotland

26) Программное обеспечение: Personal Seat License

Универсальный англо-русский словарь > PSL
10 market

1. noun
1) (a public place where people meet to buy and sell or the public event at which this happens: He has a clothes stall in the market.) mercado

2) ((a place where there is) a demand for certain things: There is a market for cotton goods in hot countries.) mercado

2. verb
(to (attempt to) sell: I produce the goods and my brother markets them all over the world.) vender

- marketable
- marketing
- market-garden
- market-place
- market-square
- market price/value
- market research
- be on the market

market n mercado

market

tr['mɑːkɪt]

noun

1 (selling fruit, vegetables, etc) mercado; (selling clothes etc) mercadillo; (marketplace) plaza

■ I always go to the market on Saturdays siempre voy al mercado los sábados

2 (trade) mercado

■ the property market el mercado inmobiliario

3 (demand, desire to buy) demanda, salida, mercado

■ there isn't a market for fur coats in summer no hay demanda de abrigos de pieles en verano

■ we need to look for new markets tenemos que buscar nuevos mercados

transitive verb

1 (sell) vender, poner en venta; (offer for sale) lanzar al mercado, promocionar, comercializar

\

SMALLIDIOMATIC EXPRESSION/SMALL

to be in the market for something interesarse en comprar algo

to be on the market estar en venta

to come onto the market salir al mercado, ponerse en venta, ponerse a la venta

to play the market jugar a la bolsa

market day día nombre masculino de mercado

market economy economía de mercado

market forces tendencias del mercado

market garden SMALLBRITISH ENGLISH/SMALL huerta

market leader líder nombre masculino del mercado

market price precio de mercado

market research estudio de mercado

market researcher investigador,-ra de mercado

market square plaza del mercado

market stall puesto

market town población nombre femenino con mercado

market trader vendedor,-ra de mercado

market value valor nombre masculino en el mercado

the Common Market el Mercado Común

market ['mɑrkət] vt

: poner en venta, comercializar

market n

1) marketplace: mercado m

the open market: el mercado libre

2) demand: demanda f, mercado m

3) store: tienda f

4) stock market

market

n.

• emporio s.m.

• feria s.f.

• ferial s.m.

• lonja s.f.

• mercado s.m.

• plaza s.f.

• plaza del mercado s.f.

v.

• llevar al mercado v.

• vender v.

'mɑːrkət, 'mɑːkɪt
I

noun

1) ( Busn) mercado m; ( exchange) lonja f; ( street market) mercado m or mercadillo m or (CS, Per) feria f

2)

a) ( trading activity) mercado m

to be on/come on (to) the market — estar*/salir* a la venta

to put a product on the market — lanzar* un producto al mercado

we put the house on the market at $320,000 — pusimos la casa en venta en $320.000

they're in the market for semiconductors — están buscando semiconductores

a buyer's/seller's market — un mercado favorable al comprador/al vendedor; (before n)

market forces — fuerzas fpl del mercado

b) ( area of business) mercado m; (before n)

a market leader — un líder del mercado or de su sector en el mercado

c) ( demand)

they have created a market for their products — han creado un mercado para sus productos

the market for steel — la demanda de acero

3) ( stock market) bolsa f (de valores)

to corner the market (in something) — hacerse* con el mercado (de algo)

II
1.

transitive verb comercializar*

2.

market vi (AmE)

to go marketing — ir* a hacer la compra or (AmS) las compras, ir* a hacer el mercado (Col, Ven)

['mɑːkɪt]
1. N

1) (=place) mercado m

to go to market — ir al mercado

2) (=trade) mercado m

overseas/domestic market — mercado exterior/nacional

• to corner the market in maize — acaparar el mercado del maíz

• to flood the market with sth — inundar el mercado de algo

strawberries are flooding the market — las fresas inundan el mercado

• to be in the market for sth — estar dispuesto a comprar algo

• to be on the market — estar en venta or a la venta

it's the dearest shirt on the market — es la camisa más cara del mercado

to bring or put a product on(to) the market — lanzar un producto al mercado

to come on(to) the market — salir a la venta or al mercado, ponerse en venta

• to rig the market — manipular la lonja
open 5.
3) (=demand) demanda f

there is a ready market for video games — hay una gran demanda de videojuegos

there's no market for pink socks — los calcetines de color rosa no encuentran salida

to find a ready market — venderse fácilmente, tener fácil salida

4) (=stock market) bolsa f (de valores)

to play the market — jugar a la bolsa

2. VT

1) (=sell) comercializar, poner en venta

2) (=promote) publicitar

3.

VI (esp US) hacer la compra

4.

CPD

market analysis N — análisis m inv de mercado(s)

market day N — día m de mercado

market demand N — demanda f del mercado

market economy N — economía f de mercado

market forces NPL — fuerzas fpl del mercado, tendencias fpl del mercado

market garden N — (Brit) (small) huerto m ; (large) huerta f

market gardener N — (Brit) hortelano(-a) m / f

market gardening N — (Brit) horticultura f

market intelligence N — información f del mercado

market leader N — líder m del mercado

market opportunity N — oportunidad f comercial

market penetration N — penetración f del mercado

market place N — plaza f (del mercado); (=world of trade) mercado m

market potential N — potencial m comercial

market price N — precio m de mercado

market rates NPL — precios mpl del mercado; (Econ) cotizaciones fpl

market research N — estudios mpl de mercados

market researcher N — investigador(a) m / f de mercados

market share N — cuota f de mercado

market study, market survey N — estudio m de mercado

market town N — mercado m

market trends NPL — tendencias fpl de mercado

market value N — valor m de mercado

* * *
['mɑːrkət, 'mɑːkɪt]
I

noun

1) ( Busn) mercado m; ( exchange) lonja f; ( street market) mercado m or mercadillo m or (CS, Per) feria f

2)

a) ( trading activity) mercado m

to be on/come on (to) the market — estar*/salir* a la venta

to put a product on the market — lanzar* un producto al mercado

we put the house on the market at $320,000 — pusimos la casa en venta en $320.000

they're in the market for semiconductors — están buscando semiconductores

a buyer's/seller's market — un mercado favorable al comprador/al vendedor; (before n)

market forces — fuerzas fpl del mercado

b) ( area of business) mercado m; (before n)

a market leader — un líder del mercado or de su sector en el mercado

c) ( demand)

they have created a market for their products — han creado un mercado para sus productos

the market for steel — la demanda de acero

3) ( stock market) bolsa f (de valores)

to corner the market (in something) — hacerse* con el mercado (de algo)

II
1.

transitive verb comercializar*

2.

market vi (AmE)

to go marketing — ir* a hacer la compra or (AmS) las compras, ir* a hacer el mercado (Col, Ven)

English-spanish dictionary > market
11 advertising

сущ.

1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)

alcohol advertising on radio — реклама алкоголя на радио

Over 60 percent of alcohol advertising [on television\] is shown during sports programming

to broadcast advertising of gambling services — передавать в эфир рекламу игорных заведений

amount of advertising in the media — объем рекламы в СМИ

Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.

advertising on buses — реклама на автобусах

Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.

two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет

Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.

to distribute printing advertising — распространять печатную рекламу

No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.

2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)

to prevent alcohol advertising — не допустить рекламирования алкоголя

Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.

to regulate advertising of gambling — регулировать рекламу игорного бизнеса

the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве

to specialize in advertising to women — специализироваться на рекламе для женщин

ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),

alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),

foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional

Syn:

advertisement 2)

See:

accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.

3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)

advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе

advertising expert — рекламный эксперт, эксперт по рекламе

advertising textbook — учебник по рекламе

Syn:

advertising business 1)

See:

above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology

* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.
* * *

размещение объявлений; размещение рекламы; рекламирование
. . Словарь экономических терминов .
* * *

Международное страхование

реклама

эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги

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Реклама

реклама

средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом

Англо-русский экономический словарь > advertising
12 advertising

1. n рек., марк. рекламування; реклама; 2. рекламна діяльність; 3. рекламне оголошення; a рекламний

1. оплачене ідентифікованим спонсором поширення через ЗМІ інформації про товари, продукцію (product), послуги (service¹), ідеї, марки (brand), яка спрямована на цільову аудиторію (target audience) і покликана стимулювати попит на ці товари, послуги тощо; ♦ рекламування як один із компонентів маркетингу (marketing communication) поділяють на два основні види: рекламування для створення популярності організації (institutional advertising) і рекламування продукції (product advertising); 2. комерційна діяльність зі створення, розповсюдження та продажу реклами (advertisement); 3. рекламне оголошення (advertisement)

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above-the-line advertising реклама з агентською знижкою; accessory advertising допоміжна реклама; advance advertising попередня реклама; adversary advertising реклама, що протидіє; advocacy advertising рекламно-пропагандистська кампанія; airline advertising реклама авіакомпанії; aisle advertising реклама у проході між полицями в крамниці; annoying advertising подразлива реклама; audiovisual advertising аудіовізуальна реклама; auditory advertising акустична реклама • звукова реклама; auxiliary advertising допоміжна реклама; bait advertising спокуслива реклама; bait and switch advertising реклама із мерехтливою принадою; bank advertising банківська реклама; bargain-basement advertising реклама, яка пропонує товар за низькими цінами; below-the-line advertising рекламні замовлення, які не дають агентської знижки; beverage advertising реклама напоїв; billboard advertising щитова реклама; block advertising блокова реклама; borax advertising настирлива реклама; brand advertising рекламування марки • рекламування торговельної марки; brand image advertising реклама товарної марки; brand name advertising реклама торгової назви фірмової марки; broadcast advertising рекламування засобами радіо; burst advertising короткострокове раптове рекламування; business-to-business (B-B) advertising реклама для підприємств; cable advertising реклама на кабельному телебаченні; cause-and-issue advertising проблемна реклама • реклама, яка спрямована на суспільні проблеми; cinema advertising кінореклама; classified advertising реклама, згрупована у рубрики; commercial advertising торговельна реклама • комерційна реклама; commodity advertising рекламування товару; comparative advertising реклама, розрахована на дискредитацію товару конкурента; comparison advertising порівняльне рекламування; competitive advertising конкурентне рекламування; concept advertising реклама задуму • реклама ідеї; consumer advertising рекламування споживчих товарів • споживча реклама; contemporary advertising сучасна реклама; controversial advertising суперечлива реклама • дискусійна реклама; cooperative advertising спільне рекламування; corporate advertising рекламування організації • рекламування для створення популярності організації; corrective advertising реклама, яка виправляє помилкову інформацію або помилкове враження; coupon advertising купонна реклама; creative advertising творча реклама; crossruff advertising колективна реклама; current advertising поточне рекламування; deceptive advertising облудна реклама • реклама неякісних товарів • неправдива реклама; demonstration advertising наочна реклама • переконлива реклама; denigratory advertising ганебна реклама конкурентів • ганебна реклама; direct advertising пряме рекламування; direct-mail advertising пряма поштова реклама; directory advertising рекламні оголошення в довідниках; direct response advertising пряма поштова реклама; display advertising вітринно-виставкове рекламування; domestic advertising рекламування місцевих товарів; effective advertising ефективна реклама; endorsement advertising рекламування з підтримкою; entertaining advertising розважальна реклама; ethical advertising етичне рекламування; existing advertising поточна реклама; expensive advertising дорога реклама; eye-catching advertising яскрава реклама; factual advertising реклама, яка обґрунтована фактами; false advertising облудна реклама • неправдива реклама; fashion advertising реклама моди; film advertising кінореклама • реклама з допомогою кінофільмів; financial advertising фінансове рекламування; flexform advertising реклама довільної форми; follow-up advertising повторна реклама; food advertising реклама харчових продуктів; foreign advertising закордонна реклама; fraudulent advertising шахрайська реклама; free advertising безплатна реклама; front-page advertising реклама на титульній сторонці; general advertising реклама на широку публіку; generic advertising рекламування групи товарів; global advertising всесвітня реклама; government advertising реклама від імені урядових органів • урядова реклама; grocery advertising реклама бакалійно-гастрономічних товарів; graphic advertising графічне рекламування; group advertising групова реклама; hard-sell advertising наполегливе рекламування • агресивне рекламування; heavy advertising інтенсивна реклама; high-pressure advertising настійне рекламування • агресивне рекламування; house advertising власне рекламування фірми • внутрішньофірмове рекламування; hype-type advertising гучне рекламування; image advertising рекламування образу • рекламування іміджу; impact advertising спонукальна реклама; indirect advertising непряме рекламування; indirect-action advertising реклама непрямого впливу; industrial advertising промислове рекламування; inferior advertising неякісне рекламування; information advertising реклама, насичена інформацією • інформаційна реклама; in-house advertising власне рекламування фірми • внутрішньофірмове рекламування; initial advertising початкова реклама; innovative advertising новаторське рекламування; institutional advertising рекламування організації • рекламування для популяризації організації; international advertising міжнародне рекламування; interstate advertising рекламування для міжштатного розповсюдження; introductory advertising вступна реклама; investor-solicitation advertising рекламування для зацікавлення вкладників; issue advertising реклама, яка висвітлює суспільні проблеми; journal advertising рекламування в спеціалізованих виданнях • рекламування в журналах; keyed advertising шифроване рекламне оголошення; large-scale advertising великомасштабне рекламування; launch advertising упроваджувальна реклама • реклама впровадження товару • реклама, що оголошує про випуск нового товару; legal advertising правове рекламування; litter-bin advertising рекламування на сміттєвих урнах; local advertising місцеве рекламування; long-term advertising довгострокове рекламування; low-pressure advertising ненав'язливе рекламування; mail-order advertising рекламування торгівлі «товари поштою» • реклама, передана поштою; magazine advertising журнальне рекламування • рекламування в журналах; mail advertising рекламування поштою • реклама, передана поштою; mass advertising масове рекламування • реклама масового охоплення; mass media advertising рекламування в засобах масової інформації; misleading advertising оманливе рекламування • неправдиве рекламування; mobile advertising реклама на транспортних засобах; multimedia advertising рекламування, що користується кількома засобами масової інформації; multinational advertising багатонаціональна реклама; name advertising реклама назви • реклама-назва; national advertising національне рекламування; natural break advertising рекламування в перервах між програмами; newspaper advertising газетна реклама; novelty advertising рекламування новинок; objective advertising об'єктивне рекламування; offbeat advertising нешаблонне рекламування • оригінальне рекламування; off-season advertising рекламування в міжсезонні • позасезонне рекламування; on-target advertising цілеспрямоване рекламування; opinion advertising експертна реклама; oral advertising усне рекламування; outdoor advertising вулична реклама; out-of-home advertising надвірне рекламування; package advertising реклама на упаковці; packaged-goods advertising рекламування фасованих товарів; persuasive advertising переконливе рекламування; point-of-purchase advertising рекламування на місці продажу-купівлі; point-of-sale advertising рекламування на місці продажу-купівлі; political advertising політична реклама; position media advertising вуличне рекламування; postal advertising поштове рекламування; postcard advertising реклама на поштових картках; poster advertising плакатне рекламування • реклама за допомогою плакатів; postmark advertising реклама на поштовому штампі; premium advertising високоякісна реклама; prestige advertising престижне рекламування; price advertising реклама цін; primary advertising основне рекламування; print advertising друковане рекламування; private sector advertising рекламування приватного сектору; problem-solution advertising рекламування щодо розв'язання проблем; producer advertising реклама від імені виробників; product advertising рекламування продуктів; product-centred advertising реклама, яка робить наголос на товарі; product-comparison advertising реклама на основі порівняння товарів; professional advertising професійне рекламування; promotional advertising заохочувальне рекламування • реклама, що заохочує попит; radio advertising радіорекламування; recruitment advertising реклама вакансій; regional advertising районне рекламування • регіональне рекламування; regular advertising систематичне рекламування; reinforcement advertising підсилювальне рекламування; repeat advertising повторне рекламування; retail advertising рекламування роздрібної торгівлі; sales advertising рекламування для збуту; screen advertising екранне рекламування; seasonal advertising сезонне рекламування; selective advertising добірна реклама; semi-display advertising тематичне вітринно-виставкове рекламування; short-term advertising короткострокове рекламування; show-window advertising вітринне рекламування; sky advertising повітряне рекламування; soft-sell advertising ненастійне рекламування; space advertising ілюстративно-зображальне рекламування • зображальне рекламування; split-run advertising рекламування з розбиттям тиражу; spot advertising рекламування у вставці; still-life advertising натюрмортне рекламування; store advertising реклама крамниці; strategic advertising стратегічне рекламування; subliminal advertising рекламування, спрямоване на підсвідомість; successful advertising успішне рекламування; superior advertising реклама вищої якості; tactical advertising тактичне рекламування; target advertising цілеспрямоване рекламування; teaser advertising подразливе рекламування; tie-in advertising супровідна реклама; tombstone advertising коротке рекламне оголошення інформаційного характеру; trade advertising торгова реклама • рекламне оголошення в торговельному виданні; trademark advertising реклама торговельного знака; traditional advertising традиційне рекламування; transit advertising реклама на транспорті; truthful advertising правдива реклама; unacceptable advertising неприпустима реклама; unfair advertising несумлінне рекламування; untruthful advertising неправдива реклама; vertical cooperative advertising вертикальна спільна реклама; viewpoint advertising рекламування точки зору; visual advertising зорова реклама; vocational advertising реклама, розрахована на професіоналів; word-of-mouth advertising реклама, яка твориться споживачами • реклама з уст в уста; written advertising письмове рекламування; year-round advertising цілорічне рекламування; yellow-pages advertising; zero-based advertising реклама з нуля

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advertising account рахунок за рекламу; advertising activities рекламна діяльність; advertising agency рекламне агентство; advertising agency network мережа рекламних агентств; advertising agent рекламний агент; advertising aids рекламні матеріали; advertising allowance знижка для компенсації витрат на рекламування; advertising and publicity реклама і пропаганда • реклама і популяризація; advertising appeal привабливість реклами • рекламна концепція; advertising budget кошторис на рекламування; advertising campaign рекламна кампанія; advertising consultant порадник з рекламування • консультант з рекламування; advertising contract рекламний контракт; advertising copy рекламний текст; advertising costs витрати на рекламу; advertising department рекламний відділ; advertising director директор рекламного підприємства; advertising effect вплив реклами; advertising effectiveness ефективність реклами; advertising effort рекламна діяльність; advertising expenses витрати на рекламу; advertising expert спеціаліст з реклами; advertising exposure рекламний контакт; advertising film рекламний фільм; advertising industry рекламна галузь; advertising literature рекламне видання • рекламні проспекти; advertising malpractice зловживання в галузі реклами; advertising manager керівник рекламного агентства; advertising material рекламний матеріал; advertising media засоби рекламування; advertising medium засіб рекламування; advertising price рекламна ціна; advertising profit прибуток з рекламування; advertising rate рекламна ставка; advertising registers рекламні довідники; advertising research дослідження у галузі рекламування; advertising revenue дохід з рекламування; advertising slogan рекламний слоган; advertising space місце на рекламу; advertising spot рекламна вставка на телебаченні або радіомовленні; advertising standards норми рекламування • стандарти рекламування; advertising standards authority орган стандартизації в галузі реклами; advertising value вартість реклами; advertising weight ефект реклами; to arrange advertising організувати рекламу; to do the advertising виготовляти/виготовити рекламу; to finance advertising фінансувати рекламу

advertising¹ ‡ A. four principles of marketing (386)

пр. publicity

▹▹ advertisement

▹▹ promotion¹

* * *

розміщення оголошень; розміщення реклами; рекламування

The English-Ukrainian Dictionary > advertising
13 commercial

[kə'mɜːʃl] 1.
aggettivo

1) [sector, product, radio] commerciale

2) (profitable) spreg. commerciale, a fini di lucro

3) (large-scale) [ production] su vasta scala
2.
nome annuncio m., messaggio m. pubblicitario

TV commercial — pubblicità, reclame televisiva

beer commercial — pubblicità di una (marca di) birra

* * *

[kə'mə:ʃəl]

adjective

1) (connected with commerce: Private cars are allowed to use this road but not commercial vehicles.) commerciale

2) ((likely to be) profitable: a commercial proposition.) commerciale

3) (paid for by advertisements: commercial television.) commerciale

* * *
[kə'mɜːʃl] 1.
aggettivo

1) [sector, product, radio] commerciale

2) (profitable) spreg. commerciale, a fini di lucro

3) (large-scale) [ production] su vasta scala
2.
nome annuncio m., messaggio m. pubblicitario

TV commercial — pubblicità, reclame televisiva

beer commercial — pubblicità di una (marca di) birra

English-Italian dictionary > commercial
14 target

I 1. ['tɑːgɪt]
nome

1) bersaglio m.; mil. obiettivo m.

to be right on target — centrare il bersaglio

2) (goal) obiettivo m., scopo m.

to meet one's target — avere il risultato sperato

the figures are way below target — le cifre sono al di sotto delle aspettative

3) (butt) bersaglio m.

to be the target of — essere bersaglio di [ ridicule]
2.
modificatore [date, figure] previsto; [ audience] di riferimento
II ['tɑːgɪt]
verbo transitivo

1) (aim) puntare [weapon, missile] (at, on verso, su); (choose as objective) mirare a [site, factory]

2) fig. (in marketing) individuare [group, sector]

to be targeted at — [ product] essere diretto o mirato a [ group]

* * *

noun

1) (a marked board or other object aimed at in shooting practice, competitions etc with a rifle, bow and arrow etc: His shots hit the target every time.) bersaglio

2) (any object at which shots, bombs etc are directed: Their target was the royal palace.) bersaglio

3) (a person, thing etc against which unfriendly comment or behaviour is directed: the target of criticism.) bersaglio

* * *
I 1. ['tɑːgɪt]
nome

1) bersaglio m.; mil. obiettivo m.

to be right on target — centrare il bersaglio

2) (goal) obiettivo m., scopo m.

to meet one's target — avere il risultato sperato

the figures are way below target — le cifre sono al di sotto delle aspettative

3) (butt) bersaglio m.

to be the target of — essere bersaglio di [ ridicule]
2.
modificatore [date, figure] previsto; [ audience] di riferimento
II ['tɑːgɪt]
verbo transitivo

1) (aim) puntare [weapon, missile] (at, on verso, su); (choose as objective) mirare a [site, factory]

2) fig. (in marketing) individuare [group, sector]

to be targeted at — [ product] essere diretto o mirato a [ group]

English-Italian dictionary > target
15 downmarket

I 'daʊn'mɑːrkət
adverb

the paper has gone downmarket — el diario ha perdido categoría; ( deliberately) el diario se dirige ahora a un sector más popular del público

II

adjective < newspaper> popular; < store> barato

[ˌdaʊn'mɑːkɪt]
1.

ADJ [product] para el sector popular del mercado

2.

ADV

to go downmarket — buscar clientela en el sector popular

* * *

I ['daʊn'mɑːrkət]
adverb

the paper has gone downmarket — el diario ha perdido categoría; ( deliberately) el diario se dirige ahora a un sector más popular del público

II

adjective < newspaper> popular; < store> barato

English-spanish dictionary > downmarket
16 line

I
1.
noun
1) ((a piece of) thread, cord, rope etc: She hung the washing on the line; a fishing-rod and line.) cuerda, cordel, sedal

2) (a long, narrow mark, streak or stripe: She drew straight lines across the page; a dotted/wavy line.) línea

3) (outline or shape especially relating to length or direction: The ship had very graceful lines; A dancer uses a mirror to improve his line.) línea

4) (a groove on the skin; a wrinkle.) arruga

5) (a row or group of objects or persons arranged side by side or one behind the other: The children stood in a line; a line of trees.) fila, hilera

6) (a short letter: I'll drop him a line.) cuatro líneas

7) (a series or group of persons which come one after the other especially in the same family: a line of kings.) linaje

8) (a track or direction: He pointed out the line of the new road; a new line of research.) trazado

9) (the railway or a single track of the railway: Passengers must cross the line by the bridge only.) vía

10) (a continuous system (especially of pipes, electrical or telephone cables etc) connecting one place with another: a pipeline; a line of communication; All (telephone) lines are engaged.) cable, línea

11) (a row of written or printed words: The letter contained only three lines; a poem of sixteen lines.) línea

12) (a regular service of ships, aircraft etc: a shipping line.) compañía

13) (a group or class (of goods for sale) or a field of activity, interest etc: This has been a very popular new line; Computers are not really my line.) línea, gama

14) (an arrangement of troops, especially when ready to fight: fighting in the front line.) línea

2. verb
1) (to form lines along: Crowds lined the pavement to see the Queen.) ponerse en fila, hacer cola

2) (to mark with lines.) dibujar rayas

•

- lineage
- linear

- lined

- liner

- lines
- linesman
- hard lines!
- in line for
- in
- out of line with
- line up
- read between the lines
II
verb
1) (to cover on the inside: She lined the box with newspaper.) llenar, forrar

2) (to put a lining in: She lined the dress with silk.) forrar, revestir

•

- lined

- liner

- lining

line¹ n

1. línea / raya

a straight line una línea recta

paper with lines on it papel con rayas

2. fila / hilera

a line of trees una hilera de árboles

3. tendedero

hang the clothes on the line tiende la ropa en el tendedero

Cuando line significa tendedero, es la forma abreviada de clothes line o washing line

line² vb

1. ponerse en fila

the soldiers lined up los soldados se pusieron en fila

2. forrar

the jacket is lined with silk la americana está forrada de seda

line

tr[laɪn]

noun

1 (in general) línea

■ in a straight line en línea recta

■ draw a line under the correct answer subraye la respuesta correcta

■ along the usual lines en la línea habitual

■ he said something along those lines dijo algo por el estilo

■ hold the line, please un momento, por favor, no cuelgue

2 (drawn on paper) raya

3 (of text) línea, renglón nombre masculino; (of poetry) verso

■ new line punto y aparte

4 (row) fila, hilera

■ a line of trees una hilera de árboles

5 SMALLAMERICAN ENGLISH/SMALL (queue) cola

6 (wrinkle) arruga

7 (cord) cuerda, cordel nombre masculino; (fishing) sedal nombre masculino; (wire) cable nombre masculino

8 (route) vía

9 familiar (speciality) especialidad nombre femenino

■ that's not my line! ¡eso no es especialidad mía!

■ what's your line? ¿qué haces?, ¿de qué trabajas?

10 familiar (story) rollo

■ so then he gave me the usual line y entonces me vino con el rollo de siempre

11 slang (of cocaine) raya

transitive verb

1 (draw lines on) dibujar rayas en

2 (mark with wrinkles) arrugar

3 (form rows along) bordear

■ trees lined the country road la carretera rural estaba bordeada de árboles

■ the crowds lined the streets to greet the local hero la multitud se alineaba a lo largo de las calles para aclamar al héroe local

\

SMALLIDIOMATIC EXPRESSION/SMALL

all along the line (from the beginning) desde el principio 2 (in detail) con todo detalle

hard lines! familiar ¡qué mala suerte!

in line with figurative use conforme a

to be in line for estar a punto de recibir

■ he's in line for a rise soon pronto le subirán el sueldo

to be on the right lines ir por buen camino

to be out of line figurative use no coincidir ( with, con)

to bring somebody into line familiar pararle los pies a alguien

to come to the end of the line llegar al final

to draw the line at something decir basta a algo

to drop somebody a line familiar mandar cuatro líneas a alguien

to fall into line cerrar filas

to know where to draw the line saber decir basta

to learn one's lines SMALLTHEATRE/SMALL aprenderse el papel

to read between the lines leer entre líneas

to stand in line SMALLAMERICAN ENGLISH/SMALL hacer cola

to step out of line salirse de la fila 2 figurative use saltarse las reglas

to take a tough line with somebody tener mano dura con alguien

dotted line línea de puntos

line drawing dibujo lineal

line of fire línea de fuego

line of vision campo visual

line printer impresora de líneas

line spacer interlineador nombre masculino

————————

line

tr[laɪn]

transitive verb

1 (with material) forrar; (pipes) revestir

2 (walls) llenar

\

SMALLIDIOMATIC EXPRESSION/SMALL

to line one's pockets familiar forrarse

line ['laɪn] v, lined ; lining vt

1) : forrar, cubrir

to line a dress: forrar un vestido

to line the walls: cubrir las paredes

2) mark: rayar, trazar líneas en

3) border: bordear

4) align: alinear

line vi

to line up : ponerse in fila, hacer cola

line n

1) cord, rope: cuerda f

2) wire: cable m

power line: cable eléctrico

3) : línea f (de teléfono)

4) row: fila f, hilera f

5) note: nota f, líneas fpl

drop me a line: mándame unas líneas

6) course: línea f

line of inquiry: línea de investigación

7) agreement: conformidad f

to be in line with: ser conforme a

to fall into line: estar de acuerdo

8) occupation: ocupación f, rama f, especialidad f

9) limit: línea f, límite m

dividing line: línea divisoria

to draw the line: fijar límites

10) service: línea f

bus line: línea de autobuses

11) mark: línea f, arruga f (de la cara)

line

n.

• andana s.f.

• cola s.f.

• cordel s.m.

• fila s.f.

• línea (Electrónica) s.f.

• línea s.f.

• ramo s.m.

• raya s.f.

• renglón s.m.

• retahila s.f.

• sarta s.f.

• trazo s.m.

• verso s.m.

v.

• aforrar v.

• alinear v.

• arrugar v.

• forrar v.

• frisar v.

• rayar v.

I laɪn
noun

1) c

a) (mark, trace) línea f, raya f; ( Math) recta f

to draw a line — trazar* una línea

to put o draw a line through something — tachar algo

to be on the line — (colloq) estar* en peligro, peligrar

to lay it on the line — (colloq) no andarse* con rodeos

to lay o put something on the line — (colloq) jugarse* algo; (before n)

line drawing — dibujo m lineal

b) (on face, palm) línea f; ( wrinkle) arruga f

2)

a) c (boundary, border) línea f

the county/state line — (AmE) (la línea de) la frontera del condado/estado

to draw the line (at something): I don't mind untidiness, but I draw the line at this no me importa el desorden, pero esto es intolerable or esto ya es demasiado; one has to draw the line somewhere — en algún momento hay que decir basta

b) c ( Sport) línea f; (before n)

line judge — juez mf de línea

c) c u ( contour) línea f

3)

a) c u (cable, rope) cuerda f; ( clothes o washing line) cuerda (de tender la ropa); ( fishing line) sedal m

power line — cable m eléctrico

b) c ( Telec) línea f

the lines are down — no hay línea

hold the line, please — no cuelgue or (CS tb) no corte, por favor

it's a very bad line — se oye muy mal

4) c ( Transp)

a) (company, service) línea f

shipping line — línea de transportes marítimos, (compañía f) naviera f

b) ( Rail) línea f; ( track) (BrE) vía f

5) u c

a) (path, direction) línea f

line of fire — línea de fuego

it was right in my line of vision — me obstruía la visual; resistance

b) (attitude, policy) postura f, línea f

to take a firm/hard line (with somebody/on something) — adoptar una postura or línea firme/dura (con algn/con respecto a algo)

she takes the line that... — su actitud es que...

to toe o (AmE also) hew the line — acatar la disciplina

c) (method, style)

line of inquiry — línea f de investigación

line of argument — argumento m

I was thinking of something along the lines of... — pensaba en algo del tipo de or por el estilo de...

we're thinking along similar lines — pensamos de la misma manera

6) c

a) ( row) fila f, hilera f; ( queue) (AmE) cola f

they formed a o fell into line behind their teacher — se pusieron en fila detrás del profesor

the soldiers fell into line — los soldados se alinearon

to wait in line — (AmE) hacer* cola

to get in line — (AmE) ponerse* en la cola

to cut in line — (AmE) colarse* (fam), brincarse* or saltarse la cola (Méx fam)

all/somewhere along the line: she's had bad luck all along the line ha tenido mala suerte desde el principio; we must have made a mistake somewhere along the line debemos de haber cometido un error en algún momento; in line with something: wages haven't risen in line with inflation los sueldos no han aumentado a la par de la inflación; the new measures are in line with government policy las nuevas medidas siguen la línea de la política del gobierno; out of line: that remark was out of line ese comentario estuvo fuera de lugar; their ideas were out of line with mine sus ideas no coincidían con las mías; to step out of line mostrar* disconformidad, desobedecer*; to bring somebody/something into line: he needs to be brought into line hay que llamarlo al orden or (fam) meterlo en vereda; the province was brought into line with the rest of the country la situación de la provincia se equiparó a la del resto del país; to fall in/into line: they had to fall in line with company policy tuvieron que aceptar or acatar la política de la compañía; to keep somebody in line — tener* a algn a raya; see also on line

b) ( series) serie f

he's the latest in a long line of radical leaders — es el último de una larga serie de dirigentes radicales

c) ( succession) línea f

the title passes through the female line — el título se transmite por línea materna

he's next in line to the throne — es el siguiente en la línea de sucesión al trono

7) c ( Mil) línea f

behind enemy lines — tras las líneas enemigas

8)

a) c ( of text) línea f, renglón m; ( of poem) verso m

the best line in the movie — la mejor frase de la película

new line — ( when dictating) punto y aparte

to read between the lines — leer* entre líneas

b) lines pl ( Theat)

to learn one's lines — aprenderse el papel

he forgot his lines — se olvidó de lo que le tocaba decir

c) ( note)

to drop somebody a line — escribirle* a algn unas líneas

9) c

a) ( area of activity)

what line are you in? — ¿a qué te dedicas?

in my line of business — en mi trabajo or profesión

b) ( of merchandise) línea f

II

transitive verb

1)

a) \<\<skirt/box\>\> forrar

b) ( form lining along) cubrir*

books lined the walls, the walls were lined with books — las paredes estaban cubiertas de libros

2) ( mark with lines) \<\<paper\>\> rayar

3) ( border)

the avenue is lined with trees — la avenida está bordeada de árboles

crowds lined the route — cientos de personas estaban alineadas a ambos lados del camino

•

Phrasal Verbs:

- line up

- line up with

I [laɪn]
1. N

1) (gen) línea f; (drawn) raya f

• to draw a line — trazar una línea

• there's a fine or thin line between genius and madness — la línea que separa la genialidad de la locura es muy sutil

• line of latitude/ longitude — línea f de latitud/longitud

• to put a line through sth — tachar or (LAm) rayar algo

• the Line — (Geog) el ecuador

- draw the line at sth

one must draw the line somewhere — hay que fijar ciertos límites

- know where to draw the line

- draw a line under

to be on the line —

his job is on the line — su puesto está en peligro, se expone a perder su puesto

- lay it on the line

to lay or put one's reputation on the line — arriesgar su reputación

to put one's neck on the line ** —

to put one's ass on the line — (US) ** jugársela *

2) (=rope) cuerda f; (=fishing line) sedal m; (=clothes line, washing line) cuerda f para tender la ropa

they threw a line to the man in the sea — le lanzaron un cable or una cuerda al hombre que estaba en el agua

3) (=wrinkle) (on face etc) arruga f; (in palmistry) raya f, línea f

4) [of print, verse] renglón m, línea f

"new line" — (in dictation) "otra línea"

• drop me a line * — (fig) escríbeme

• to learn one's lines — (Theat) aprenderse el papel

- read between the lines

5) (=row) hilera f, fila f, línea f

line of traffic — fila f or cola f de coches

the traffic stretched for three miles in an unbroken line — había una caravana or cola de coches de tres millas

a line of winning numbers — (in bingo, lottery etc) una línea ganadora

• to be in line with — estar de acuerdo con, ser conforme a

to be in line for promotion — estar bajo consideración para un ascenso

public sector pay is in line to rise — está previsto que suban los salarios del sector público

to keep the party in line — mantener la disciplina del partido

to keep people in line — mantener a la gente a raya

• to bring sth into line with sth — poner algo de acuerdo con algo

to fall or get into line — (abreast) meterse en fila

to fall into line with sb — estar de acuerdo con algn

to fall into line with sth — ser conforme a algo

• to be out of line with — no ser conforme con

he was completely out of line to suggest that... * — estaba totalmente fuera de lugar que propusiera que...

- all along the line

somewhere along the line we went wrong — en algún punto nos hemos equivocado

- reach or come to the end of the line
step 2., 1)
6) (=series) serie f

the latest in a long line of tragedies — la última de una larga serie or lista de tragedias

7) (=lineage) linaje m

• line of descent — linaje m

• the title is inherited through the male/ female line — el título se hereda por línea paterna/materna

• he comes from a long line of artists — proviene de un extenso linaje de artistas

• the royal line — el linaje real

8) (=hierarchy)

• line of command — cadena f de mando

9) (Mil) línea f

• line of battle — línea de batalla

the (battle) lines are drawn — (fig) la guerra está declarada

• the first line of defence — (lit) la primera línea de retaguardia; (fig) el primer escudo protector

• behind enemy lines — tras las líneas enemigas

• ship of the line — navío m de línea
front 5.
10) (esp US) (=queue) cola f

• to form a line — hacer una cola

• to get into line — ponerse en la cola or a la cola

• to stand in line — hacer cola

11) (=direction) línea f

the main or broad lines — [of story, plan] las líneas maestras

• along or on the lines of — algo por el estilo de

something along those or the same lines — algo por el estilo

along or on political/racial lines — según criterios políticos/raciales

on the right lines — por buen camino

• line of argument — argumento m

• line of attack — (Mil) modo m de ataque; (fig) planteamiento m

• in the line of duty — en cumplimiento de sus deberes

it's all in the line of duty — es una parte normal del deber

• in the line of fire — (Mil) en la línea de fuego

• line of flight — [of bird] trayectoria f de vuelo; [of object] trayectoria f

• line of inquiry — línea f de investigación

• line of sight or vision — visual f

• line of thought — hilo m del pensamiento

12) (Elec) (=wire) cable m

to be/come on line — (Comput) estar/entrar en (pleno) funcionamiento

13) (Telec) línea f

can you get me a line to Chicago? — ¿me puede poner con Chicago?

• it's a very bad line — se oye muy mal

• lines of communication — líneas fpl de comunicación

to keep the lines of communication open with sb — mantener todas las líneas de comunicación abiertas con algn

• the line's gone dead — se ha cortado la línea

• the lines are down — no hay línea

• the line is engaged or (US) busy — está comunicando

• hold the line please — no cuelgue, por favor

• Mr. Smith is on the line (for you) — El Sr. Smith está al teléfono (y quiere hablar con usted)

• the lines are open from six o'clock onwards — las líneas están abiertas de seis en adelante
hot 4.
14) (=pipe) (for oil, gas) conducto m

15) (=shape) (usu pl)

the rounded lines of this car — la línea redondeada or el contorno redondeado de este coche

16) (=field, area)

what line (of business) are you in? — ¿a qué se dedica?

we're in the same line (of business) — nos dedicamos a lo mismo, trabajamos en el mismo campo

line of research — campo m de investigación

it's not my line — (=speciality) no es de mi especialidad

fishing's more (in) my line — me interesa más la pesca, de pesca sí sé algo

17) (=stance, attitude) actitud f

• to take a strong or firm line on sth — adoptar una actitud firme sobre algo

to take the line that... — ser de la opinión que...

what line is the government taking? — ¿cuál es la actitud del gobierno?

to follow or take the line of least resistance — conformarse con la ley del mínimo esfuerzo

this is the official line — esta es la versión oficial

- toe the line

to toe or follow the party line — conformarse a or seguir la línea del partido
hard 1., 5)
18) (Comm) (=product) línea f

a new/popular line — una línea nueva/popular

that line did not sell at all — esa línea de productos se vendió muy mal

we have a nice line in spring hats — tenemos un bonito surtido de sombreros para primavera

he's got a nice line in rude jokes — lo suyo son los chistes verdes

19) (Rail) (=route) línea f; (=track) vía f

down line — vía descendente

up line — vía ascendente

the line to Palencia — el ferrocarril de Palencia, la línea de Palencia

• to cross the line(s) — cruzar la vía

• to leave the line(s) — descarrilar

20) (also: shipping line) (=company) naviera f; (=route) línea f marítima, ruta f marítima

21) (=clue, lead) pista f

• to give sb a line on sth — poner a algn sobre la pista de algo

the police have a line on the criminal — la policía anda or está sobre la pista del delincuente

22) (=spiel)

- feed sb a line about sth
shoot 2., 4)
23) (Ind) (=assembly line) línea f

24) [of cocaine etc] raya f

2.

VT (=cross with lines) [+ paper] rayar; [+ field] surcar; [+ face] arrugar

3.

CPD

line dancing N — danza folclórica en que los que bailan forman líneas y filas

line drawing N — dibujo m lineal

line editing N — corrección f por líneas

line feed N — avance m de línea

line fishing N — pesca f con caña

line judge N — (Tennis) juez mf de fondo

line manager N — (Brit) (Ind) jefe(-a) m / f de línea

line printer N — impresora f de línea

- line up

II

[laɪn]
VT
1) (=put lining in) [+ garment] forrar ( with de); (Tech) revestir ( with de); [+ brakes] guarnecer; [bird] [+ nest] cubrir

eat something to line your stomach — come algo para no tener el estómago vacío
pocket 1., 1)
2) (=border)

streets lined with trees — calles fpl bordeadas de árboles

to line the route — alinearse a lo largo de la ruta

to line the streets — ocupar las aceras

portraits lined the walls — las paredes estaban llenas de retratos

* * *

I [laɪn]
noun

1) c

a) (mark, trace) línea f, raya f; ( Math) recta f

to draw a line — trazar* una línea

to put o draw a line through something — tachar algo

to be on the line — (colloq) estar* en peligro, peligrar

to lay it on the line — (colloq) no andarse* con rodeos

to lay o put something on the line — (colloq) jugarse* algo; (before n)

line drawing — dibujo m lineal

b) (on face, palm) línea f; ( wrinkle) arruga f

2)

a) c (boundary, border) línea f

the county/state line — (AmE) (la línea de) la frontera del condado/estado

to draw the line (at something): I don't mind untidiness, but I draw the line at this no me importa el desorden, pero esto es intolerable or esto ya es demasiado; one has to draw the line somewhere — en algún momento hay que decir basta

b) c ( Sport) línea f; (before n)

line judge — juez mf de línea

c) c u ( contour) línea f

3)

a) c u (cable, rope) cuerda f; ( clothes o washing line) cuerda (de tender la ropa); ( fishing line) sedal m

power line — cable m eléctrico

b) c ( Telec) línea f

the lines are down — no hay línea

hold the line, please — no cuelgue or (CS tb) no corte, por favor

it's a very bad line — se oye muy mal

4) c ( Transp)

a) (company, service) línea f

shipping line — línea de transportes marítimos, (compañía f) naviera f

b) ( Rail) línea f; ( track) (BrE) vía f

5) u c

a) (path, direction) línea f

line of fire — línea de fuego

it was right in my line of vision — me obstruía la visual; resistance

b) (attitude, policy) postura f, línea f

to take a firm/hard line (with somebody/on something) — adoptar una postura or línea firme/dura (con algn/con respecto a algo)

she takes the line that... — su actitud es que...

to toe o (AmE also) hew the line — acatar la disciplina

c) (method, style)

line of inquiry — línea f de investigación

line of argument — argumento m

I was thinking of something along the lines of... — pensaba en algo del tipo de or por el estilo de...

we're thinking along similar lines — pensamos de la misma manera

6) c

a) ( row) fila f, hilera f; ( queue) (AmE) cola f

they formed a o fell into line behind their teacher — se pusieron en fila detrás del profesor

the soldiers fell into line — los soldados se alinearon

to wait in line — (AmE) hacer* cola

to get in line — (AmE) ponerse* en la cola

to cut in line — (AmE) colarse* (fam), brincarse* or saltarse la cola (Méx fam)

all/somewhere along the line: she's had bad luck all along the line ha tenido mala suerte desde el principio; we must have made a mistake somewhere along the line debemos de haber cometido un error en algún momento; in line with something: wages haven't risen in line with inflation los sueldos no han aumentado a la par de la inflación; the new measures are in line with government policy las nuevas medidas siguen la línea de la política del gobierno; out of line: that remark was out of line ese comentario estuvo fuera de lugar; their ideas were out of line with mine sus ideas no coincidían con las mías; to step out of line mostrar* disconformidad, desobedecer*; to bring somebody/something into line: he needs to be brought into line hay que llamarlo al orden or (fam) meterlo en vereda; the province was brought into line with the rest of the country la situación de la provincia se equiparó a la del resto del país; to fall in/into line: they had to fall in line with company policy tuvieron que aceptar or acatar la política de la compañía; to keep somebody in line — tener* a algn a raya; see also on line

b) ( series) serie f

he's the latest in a long line of radical leaders — es el último de una larga serie de dirigentes radicales

c) ( succession) línea f

the title passes through the female line — el título se transmite por línea materna

he's next in line to the throne — es el siguiente en la línea de sucesión al trono

7) c ( Mil) línea f

behind enemy lines — tras las líneas enemigas

8)

a) c ( of text) línea f, renglón m; ( of poem) verso m

the best line in the movie — la mejor frase de la película

new line — ( when dictating) punto y aparte

to read between the lines — leer* entre líneas

b) lines pl ( Theat)

to learn one's lines — aprenderse el papel

he forgot his lines — se olvidó de lo que le tocaba decir

c) ( note)

to drop somebody a line — escribirle* a algn unas líneas

9) c

a) ( area of activity)

what line are you in? — ¿a qué te dedicas?

in my line of business — en mi trabajo or profesión

b) ( of merchandise) línea f

II

transitive verb

1)

a) \<\<skirt/box\>\> forrar

b) ( form lining along) cubrir*

books lined the walls, the walls were lined with books — las paredes estaban cubiertas de libros

2) ( mark with lines) \<\<paper\>\> rayar

3) ( border)

the avenue is lined with trees — la avenida está bordeada de árboles

crowds lined the route — cientos de personas estaban alineadas a ambos lados del camino

•

Phrasal Verbs:

- line up

- line up with

English-spanish dictionary > line
17 primary

adjective

ECONOMICS primaire

primary data informations f pl primaires;

FINANCE primary dealer spécialiste m f en valeurs du Trésor;

MARKETING primary demand demande f primaire;

American STOCK EXCHANGE primary earnings per share bénéfices m pl premiers par action;

primary industry industrie f primaire;

STOCK EXCHANGE primary market marché m primaire;

primary product matière f première, produit m brut;

primary production production f de matières premières;

ACCOUNTANCY primary ratio ratio m des bénéfices d'exploitation sur le capital employé;

primary sector secteur m primaire;

∎ the primary sector industries les industries du secteur primaire

English-French business dictionary > primary
18 primary

primary ['praɪmərɪ] (pl primaries)

1 adjective

(a) (main) principal, premier; (basic) principal, fondamental;

∎ our primary objective notre premier objectif, notre objectif principal;

∎ our primary duty notre premier devoir m;

∎ the primary meaning of this word le sens premier de ce mot;

∎ this question is of primary importance cette question revêt une importance capitale;

∎ the primary cause of the accident la cause principale de l'accident

(b) Biology, Chemistry & Physics primaire

(c) School primaire

(d) Economics primaire

2 noun

(a) Politics (in US) (élection f) primaire f

(b) (school) école f primaire

(c) (colour) couleur f primaire

(d) Zoology rémige f

(e) Electricity bobine f primaire

►► Music primary accent accent m principal;

Electricity primary cell pile f primaire;

Electricity primary circuit circuit m primaire;

Electricity primary coil bobine f primaire;

primary colour couleur f primaire;

Marketing primary data informations fpl primaires, données fpl primaires;

Finance primary dealer spécialiste mf en valeurs du Trésor;

Marketing primary demand demande f primaire;

American Stock Exchange primary earnings per share bénéfices mpl premiers par action;

School primary education enseignement m primaire;

Politics primary election (in US) (élection f) primaire f;

Ornithology primary feather rémige f;

primary health care soins mpl primaires;

Medicine primary infection primo-infection f;

Medicine primary lesion lésion f ou accident m primaire;

Stock Exchange primary market marché m primaire, marché m du neuf;

Astronomy primary planet planète f principale ou primaire;

Commerce primary product matière f première, produit m brut;

primary production production f de matières premières;

Accountancy primary ratio ratio m des bénéfices d'exploitation sur le capital employé;

Geology primary rocks roches fpl primaires;

primary school école f primaire;

primary school teacher instituteur(trice) m,f;

Economics primary sector secteur m primaire;

∎ Economics the primary sector industries les industries fpl du secteur primaire;

Linguistics primary stress accent m principal;

Anatomy primary tooth dent f de lait

ⓘ PRIMARIES Les élections primaires américaines (directes ou indirectes selon les États) aboutissent à la sélection des candidats qui seront en lice pour représenter les deux grands partis nationaux à l'élection présidentielle.

Un panorama unique de l'anglais et du français > primary
19 planning

сущ.
1) планирование
2) проектирование
3) землеустройство ∙ - environmental planning - community planning - quality planning - program planning - price planning - network planning - long-range planning - management planning - advanced procurement planning - estate planning planning and allocation of resources planning and scheduling planning mode financial planning planning of objectives planning of statistical experiment planning premises planning process planning sequence planning under dynamic conditions planning under uncertainty forward planning long-term economic planning new forms of planning planning department planning horizon planning organization planning period day-to-day production planning economic planning investment planning long-term planning production planning планирование - long-term /advanced/ * перспективное планирование - short-term * краткосрочное /текущее/ планирование - business * планирование выпуска и реализации продукции - family * регулирование /контроль/ рождаемости проектирование - city /town/ * градостроительство землеустройство activity ~ планирование деятельности applications ~ планирование ресурсов audit ~ планирование ревизии campaign ~ планирование кампании community ~ общественное планирование computer-aided ~ автоматизированное планирование contingency ~ планирование на случай чрезвычайных обстоятельств development ~ планирование развития distributed ~ распределенное планирование economic ~ планирование экономики economic ~ экономическое планирование environmental ~ планирование охраны окружающей среды estate ~ планировка земельной собственности financial ~ финансовое планирование heating ~ планирование отопления land use ~ планирование землепользования local government ~ муниципальное планирование local ~ муниципальное планирование long-range ~ долгосрочное планирование long-term ~ долгосрочное планирование long-term ~ перспективное планирование media ~ планирование использования средств рекламы medium term ~ промежуточное планирование operational ~ оперативное планирование physical ~ реальное планирование planning землеустройство ~ планирование ~ планируемый ~ проектирование product ~ планирование выпуска продукции product ~ планирование номенклатуры изделий production ~ планирование производства project ~ планирование проекта;
разработка проекта quality ~ планирование уровня качества regional ~ региональное планирование sector ~ отраслевое планирование social ~ социальное планирование spatial ~ стратегическое планирование state ~ государственное планирование strategic ~ стратегическое планирование tactic ~ тактическое планирование tax ~ планирование налоговых поступлений technology ~ технологическое планирование town ~ городское планирование town ~ градостроительство urban ~ городское планирование work ~ планирование работ

Большой англо-русский и русско-английский словарь > planning
20 PAS

1) Медицина: Physician-assisted suicide( суицид с помощью врача)

2) Американизм: Publicly Available Specification

3) Спорт: Points Against Standards

4) Военный термин: Pan American Satellite, Personal Amplification System, Plans and analysis Staff, Product Assessment Specification, passed to the adjacent sector, personnel accounting symbol, personnel accounting system, personnel assignment survey, pilot's attack sight, pre-award survey, precise acquisition system, primary alerting system, professor of air science, program of advanced studies, pyrotechnics arming switch, капонир (сокр. от "protective aircraft shelter"; англ. термин взят из документа Defense Technical Information Center, U.S. Department of Defense)

5) Техника: phased array, slaved, photo acoustic spectroscopy, primary alerting system SAC, probabilistic analysis staff, public announcement service, protection and alarm systems (http://www.uran.donetsk.ua/\PASmasters/2002/eltf/kaydash/diss/diss.htm)

6) Сельское хозяйство: Periodic Acid Schiff

7) Юридический термин: Passive Alcohol Screening

8) Автомобильный термин: passive anti-theft system, power assisted steering

9) Оптика: photoacoustic spectroscopy

10) Сокращение: Payload Assist System, Performance Advisory System, Perigee-Apogee-System, Philippine And Scandinavian, Police Aviation Services Ltd (UK), Postage Assessment System (consists of scales, scanners to assess postage for items shipped from Material Distribution Centers and to sort parcels), Postal Addressing Standards, Power Available Shaft, Pregnancy Advisory Service, Production Advisory Service, Programmable Audio Synthesiser, Public Address System, Public Advertizing System, Pulse Analysis System, para-aminosalicylic acid, paraaminosalicylic acid, Profile Alignment System

11) Физиология: Parental Alienation Syndrome, Paste, Post Abortion Syndrome

12) Электроника: Photo- Acoustic Spectroscopy

13) Вычислительная техника: Publicly Available Specifications (ISO)

14) Иммунология: Publicly Assessed Subjects, polyadenopathy syndrome

15) Космонавтика: PanAmSat

16) Транспорт: Passenger Accounting System, Pedal Assist System, система оповещения пассажиров (сокр. от "public address system")

17) Фирменный знак: Premium Artist Service

18) Экология: Percussive Arts Society

19) Деловая лексика: Plan Action And Success, Product Approval Specification

20) Нефтегазовая техника датчик азимутального направления скважины, Pipeline Application Software

21) Образование: Physicians for Automotive Safety, Positive Attitudes For Success, Program For Achieving Success, Project Art Show

22) Медицинская техника: photoacoustic spectrometry

23) Химическое оружие: Pollution abatement system, pollution abatement (system)

24) Макаров: A, фотоакустическая спектроскопия

25) Безопасность: Personal Access System, Privacy Act Statement, Protected Area System

26) Расширение файла: Pascal language source (Borland Pascal), Pascal language source code file (Pascal - Delphi)

27) Нефть и газ: «PAS» – моделирующее программное обеспечение трубопровода, ПО трубопровода, программная модель трубопровода, программное обеспечение для трубопровода, Pipeline Application System

28) Психофизиология: Panic and Agoraphobia Scale

29) Электротехника: power apparatus and systems

30) Молекулярная биология: Per-Arnt-Sim

31) Должность: Performance Against Standard

32) Чат: Pretty As Sugar

33) Аэропорты: Paros, Greece

Универсальный англо-русский словарь > PAS

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